Jom Seward says, “I love Screaming Frog. It is without doubt the best SEO tool I use on a daily basis (no offense, Moz). The sheer amount of data you can get about your website, or someone else’s website, is incredible. You can find broken links, you can check for your Google Analytics (or any other) code on all pages through the custom search, and you can even go so far as to follow all the redirects and find out the redirect paths in a website.In this quick guide, I’m going to show how Screaming Frog data can be used to help perform a content audit.The data in Screaming Frog... [...]

Paddy Morgan says, “In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation.1. How to verify you have a good ideaI could write a whole post on this one topic, but maybe that’s for another day! For now, I want to share a few ways you can make sure you’re on the right track and increasing the likelihood that you have a content idea that is going to be well received”.5 Hacks for Creating and Promoting the Right ContentMOZ... [...]

Simon Penson says, “I’m not so sure it’s correct to say—as is so common lately—that today’s SEO is a new one, especially with regard to on-site SEO.Many of the things that are necessary today were also necessary in the past: a well-designed information architecture, a great navigation structure, good internal linking, etc.We should talk instead of a new emphasis we must give to some factors as old as SEO itself”.Teach Google About Your Entities by Using Topical Hubs – Whiteboard FridayMOZ Blog [...]

David Moth says, “Search marketing is a tried and trusted digital marketing channel, which is why Google can rely on making several billion dollars each quarter.Both SEO and paid search can result in huge gains when done right, so it takes something special for a campaign to stand out from the crowd.If you’ve been involved in a search marketing campaign that you think is worthy of an award, then enter it into The Digitals, Econsultancy’s annual awards celebrating excellence and innovation in digital marketing”.Five highly effective search marketing campaigns from The Digitals‘Econsultancy’... [...]

Ben Barrass says, “Benchmarking, for those that were in the know, was once a fantastic feature of Google Analytics.Discontinued in 2011, and then followed by the removal of Adplanner the following year, meant it became a lot harder to contextualise the great work marketers were doing and get valuable market information.Alternatives for benchmarking have always been available, based on toolbar tracking or proprietary stats vendors for example, but those that used Google Analytics benchmarking reports loved the feature for its simplicity, the fact that it was perceived to be well informed, and... [...]

Neil Patel says, “I used to perform keyword research in the typical, perfunctory way—go to the Keyword Tool, type in some words, and punch out a list of terms.Easy. Quick. Simple.Today, things are different. The much-loved keyword tool has been replaced, long-tail keywords have the ascendancy, and it’s harder to figure out what users are actually searching for”.Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic TrafficMOZ Blog [...]

Graham Charlton says, “Here’s an example which highlights the importance of internal linking and the creation of hub pages. To demonstrate this, I’ll look at the Guardian and Mail Online’sSEO and internal linking strategy, and the marked contrast between the two.We’re looking at publishers here, but the principles apply equally to any website.In the run up to the tournament, most major news sites created World Cup hub pages for the term, which is likely to be the most popular of 2014”.Why internal links and hub pages are the key to SEO success‘Econsultancy’... [...]

Lindsay Kolowich says, “Writing and designing a valuable offer is only the first step of getting leads out of that offer — next, you’ve got to set up landing pages so you can actually get those leads. That’s why it’s so critical to make sure your landing pages are properly optimized. Every tweak you make, big or small, could have a huge impact on the number of visitors that convert to leads.So how do you actually optimize your page? Which parts should you choose to change up to get the best results?”.A Simple Guide to Optimizing Your Landing PagesHubSpot... [...]

Jonathan Long says, “You probably know what SEO is and how it can help your business become more successful, but do you know how to create a search engine optimization campaign that works? Building an effective strategy is where most of the questions come into play, so use these five tips to help build a SEO plan that delivers results.1. Identify Your Target AudienceSEO is designed to position your website in front of prospects that are actively seeking for your products or service. You need to define your target customer before moving forward“.5 Tips to Create a SEO Campaign That WorksBusiness2Community.com [...]

Cyrus Shepard says, “It’s rare when Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits that include increased security, better referral data, and a possible boost in rankings”.The Big List of SEO Tips and Tricks for Using HTTPS on Your WebsiteMOZ Blog [...]