In advertising you need to trace the performance of your campaigns for better results. Performance analysis helps when you are using multiple ad platforms.Entrepreneur contributor Jeremy Diamond has shared three metrics to help you measure your ad performance in 2018.Diamond says, “One remarkable way to benefit from the growing interest in online commerce is through online remarketing. The premise is simple: Past visitors to your website will continue seeing your ads repeatedly on the web, on social media platforms and elsewhere. Not only that but remarketing improves your conversion... [...]

Advertising on Facebook is one of the most affordable and successful tactics that marketers opt for today. With right planning and publishing it is possible to get good results with these ads.Entrepreneur contributor Eric Christopher has shared Facebook advertising tips from four experts.says, “Remember before the Cambridge Analytica scandal when brands and publishers were worried about Facebook’s News Feed changes? Here’s a refresher from Facebook’s official post back in January, “Because space in News Feed is limited, showing more posts from friends and family and... [...]

Content Marketing Institute columnist Mike Murray has shared a list of seventeen SEO mistakes that should be avoided in content marketing.Murray says, “I doubt any marketing team can perfect its SEO and content marketing efforts. Time, degrees of expertise, and changing algorithms always get in the way.But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized.Let’s dive in.1. Keyword selectionKeywords are probably the easiest SEO area to mess up. Aim too high for a competitive keyword phrase and you may never rank. Settle for low-hanging fruit and... [...]

Content Marketing Institute is hosting a webinar on ‘How To Get Started with Artificial Intelligence in Content Marketing’ on Wednesday, April 11 at 2.00 pm EDT. Paul Roetzer, Founder, PR 20/20 and Stephanie Stahl, General Manager, Content Marketing Institute will host the webinar.CMI team says, “Artificial Intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised?Go beyond the splashy headlines to explore a framework that makes AI approachable and actionable for every marketer. AI... [...]

The Entrepreneur magazine team has published a video ‘How to Build a Tactical Marketing Plan’ featuring Jessica Abo.The video is embedded here.Abo says, “ICYMI, I had a branding issue when I first met marketing expert Kathleen Griffith. In part one of our special series, I learned about fragmentation. Griffith encouraged me to pick one area of my business to focus on and she gave tips on how you can get do that, too. Then we delved into what I needed to develop a brand strategy and the importance of knowing your company’s core values. In this episode, Griffith... [...]

Getting a good rank in search engines is a priority for most businesses. Aiming at the higher ranks, we either go for organic or paid search strategy.Search Engine Journal columnist Ilya Cherepakhin has shared five tips to help marketers build a holistic search strategy by combining organic and paid search.Cherepakhin says, “Below are five considerations for synergy between organic and paid search. Together, they create the foundation for a holistic search strategy.1. It Isn’t Always Organic vs. Paid SearchThe notion of comparing one channel versus another can lead you to prioritize... [...]

The micro-moments are the frequencies of accessing the search engines by Internet users. The use of Internet and search has grown quickly and has moved from desktops to mobiles.Search Engine Journal columnist Cynthia Johnson has published a short guide to help marketers optimize micro-moments.Johnson says, “Mobile search results are frequently different from desktop SERPs.BrightEdge reported that 79 percent of keywords overall and 47 percent of the top 20 SERPs are different on a mobile device.This is a concerted effort by Google to show content that is not only relevant on the device... [...]

Today, Kevin Fahey & Mark Laxton are opening the doors at 9 AM EDT to the new volume 5 of the IM Checklist series.The topic of this latest collection of checklists is video marketing. Kevin has successfully used video marketing for years and has generated millions online using videos.Mark, his partner for this volume, is a YouTube Marketing expert and has a depth of YouTube knowledge that can improve the success of anyone at any level.Especially, he can provide you with a massive boost to your ability to get free viral traffic to your video.Don’t overlook the importance of video for... [...]

Instagram has started providing full screen support for all ads in Instagram Stories. This new change will allow advertisers to run ads easily across Instagram.On ‘How It Works’, the Instagram team says, “When a business uploads a single photo or a video under 15 seconds within Instagram Feed aspect ratios, Instagram will automatically provide full screen support for this content on Instagram Stories. Whether exclusively or across multiple placements, advertisers can seamlessly reach people across Instagram and Facebook.• Our pixel matching technology will automatically select... [...]

Marketing Land has reported that Facebook us removing third-party targeting data due to scrutiny and regulatory pressure.Ginny Marvin has shared more details and a piece of advice for marketers.On why Facebook is out data partners, Marvin says, “There are a couple of things going on that Facebook addressed in an email to advertising partners on Thursday.One is the Cambridge Analytica scandal that has put Facebook in the crosshairs of just about every stakeholder group but advertisers so far. Last week, the company announced some new limits to the user data that apps can access as... [...]