The micro-moments are the frequencies of accessing the search engines by Internet users. The use of Internet and search has grown quickly and has moved from desktops to mobiles.

Search Engine Journal columnist Cynthia Johnson has published a short guide to help marketers optimize micro-moments.

Johnson says, “Mobile search results are frequently different from desktop SERPs.

BrightEdge reported that 79 percent of keywords overall and 47 percent of the top 20 SERPs are different on a mobile device.

This is a concerted effort by Google to show content that is not only relevant on the device being used but targeted to the type of search being done.

If someone is searching on a mobile device, they are more likely to need a solution that is close to them.

Consider the mindset of someone searching for a local business on their mobile device. At home, they could be planning a day in the coming week, mapping where they can get a haircut or what store might sell the new TV they’ve decided to buy”.

Hyperlocal SEO: How to Optimize for Micro-Moments


You May Also Like These Topics...

Tracking Growth From Organic Search, September 1 [Webinar]

To continue achieving better marketing results, it is important to know how technical SEO projects influence our larger growth goals Digital Marketing Depot is hosting a webinar ‘Tracking Growth From Organic Search’ on Thursday, September 1, 2022, at 1.00 pm EDT. The DMD team says, “In this session, we will cover: The importance of utilizing […]

Sharing is caring

Content Writing for SEO: How to Create Content that Ranks in Google [Video]

Your content plays a crucial role in achieving higher search engine rankings. Watch Ahrefs’ video ‘Content Writing for SEO: How to Create Content that Ranks in Google’ to create content that ranks in Google. The Ahrefs team says, “In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies […]

Sharing is caring

How To Forecast SEO Outcomes With Better Precision & Transparency, August 31 [Webinar]

Transparent, precise, and reliable forecasting is a great, proven way of aligning sales, SEO specialists, and customers. Search Engine Journal is hosting a webinar ‘How To Forecast SEO Outcomes With Better Precision & Transparency’ on Wednesday, August 31, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to learn how to forecast […]

Sharing is caring

Truths about SEO

SEO plays an important role in your business growth. It helps you reach your potential customers through the web. Search Engine Land contributor Danny Goodwin has published an article highlighting six fundamental truths about SEO. He says, “Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder […]

Sharing is caring
Sharing is caring