Instagram has started providing full screen support for all ads in Instagram Stories. This new change will allow advertisers to run ads easily across Instagram.

On ‘How It Works’, the Instagram team says, “When a business uploads a single photo or a video under 15 seconds within Instagram Feed aspect ratios, Instagram will automatically provide full screen support for this content on Instagram Stories. Whether exclusively or across multiple placements, advertisers can seamlessly reach people across Instagram and Facebook.

• Our pixel matching technology will automatically select a background gradient to turn the ad into a full screen format.

• If the ad creative is square or landscape, the text from the Instagram Feed or Facebook Feed unit will be added in stories text font below the photo or video. If the ad creative is taller than square, caption text will not show at this time.

• Swipe up capabilities allow an advertiser to add a destination link to their stories ad”.

Providing Full Screen Support for All Ads in Instagram Stories


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