WP Engine has launched Content Performance, a Performance Intelligence solution for marketers and publishers. According to the company, this new tool will help marketers drive higher brand engagement with greater agility through WordPress and get better insights into their entire WordPress content.Key benefits of Content PerformanceUnlock New Google Analytics Insights Tailored for WordPressStrengthen Content Strategy with Relevant DataMaintain Your Content Production WorkflowEngage Your Audience and Drive ROI.Jason Cohen, Founder & CTO, WP Engine, says, “Today, WordPress powers 28... [...]

Email marketing survives as a long-form marketing tool. According to recent surveys, more and more marketers are planning to spend more on email marketing services.Martech Today columnist Scott Heimes advises marketers to leverage data that can deliver personalized experiences to customers through email.Heimes says, “Brands are increasingly relying on technologies that enable one-to-one conversations with customers, yet still struggle to personalize their communications to foster strong and enduring customer relationships.Fostering meaningful customer relationships through personalizationEmail... [...]

eCompare was released over the weekend by Mark Bishop, Venkata Ramana and their team.eCompare is a price comparison tool embedded in an affiliate store site. Your store lets you earn commissions from the top 7 affiliate networks in the world.This software automatically builds an online affiliate store under your direction, a store that connects with 7 of the largest affiliate networks.It’s a simple 3 step monetization process:Step 1 – Setup simple eCompare storeStep 2 – Your visitors compare dealsStep 3 – You collect commissions for all their purchases.eCompare is... [...]

Video has become an integral part of marketers’ content marketing strategy. Social networks like Facebook have turned to be video-focused domains.According to Ooyala’s Global Video Index Q1 2017, more and more Internet users are turning to videos and the latest trends show that they are watching long-form video contents now.More FindingsIn Q1 2016, 35% PC users preferred to watch long-form videos. The number rose to 65% in Q1 2017.When it comes to phone users, 29% users saw long-form videos in Q1 2016. In Q1 2017, there were 55% people who preferred to watch long-form videos on their... [...]

The Digital Marketing Depot has released ‘The State of Digital Advertising 2017’ report. According to the report, today 70% marketers advertise on both search and social.More Findings34% of marketers plan to increase their mobile search budgets by more than 30%43% marketers plan to use local extensions as part of a mobile optimized approach to paid search marketing40% plan to use extended text ads for mobile search marketing42% marketers say that content marketing is their top priority in 201739% and 30% of marketers said that search marketing and social media re their priorities... [...]

Cognitive Search depends on Product Data, Customer Data and Curated Content. It  leverages data from user behaviors and preferences contextualized with understanding of use cases, user tasks, solutions and processes.Forrester’s Mike Gualtieri compares cognitive search with AI version of he enterprise search. He has shared three things that make cognitive search different.Focusing on how cognitive search enables developers to build search applications, Gualtieri says, “Search is not just about a text box on an enterprise portal. Enterprise build search applications that embed search... [...]

A good CRM software helps marketers maintain better client relationship, improve ability to cross-sell, increase team collaboration, improve efficiency to serve clients and more.Choosing a CRM is a challenge for most marketers since there are several provides who claim their system as ‘best’. HubSpot’s Padraig O’Connor has listed eleven mistakes that people make while choosing a CRM.O’Connor says, “We asked leading sales and marketers to tell us the most common mistakes of evaluating CRM software — so you don’t make the same ones.1) Unwillingness to... [...]

HubSpot writer Michael Mehlberg has shared four tips that can help marketers make more sales online. Mehlberg has focused the tips on presenting a deal that convinces people to make a purchase.On maximizing your marketing reach, Mehlberg says, “Developing new relationships is key to advancing your career and/or growing a business. However, for an introvert, these activities can be exhausting. When you feel yourself getting tired of the face-to-face interactions, it’s time to regroup and recharge.If you know you have to be “on” for a meeting or conference, try to pencil in a little... [...]

Your blog is a medium that keeps you in constant touch with your audience and allows interactive communication. To get people’s attention to your blog posts, it is important to craft titles that are different and still meaningful.HubSpot columnist Corey Wainwright has share six tips to write catchy titles for your blog.On keeping your titles short, Wainwright says, “There is no one-size-fits-all answer to how long or short your title should be. It depends what your goals are, and where your headline will appear.Do you want this post to rank really well in search? Focus on keeping... [...]

According to Fortune, in 2016, Facebook users watched an average of 100 million hours of video on mobile every day. Facebook’s daily video views increased from 1 billion to 8 billion in one year’s time.Entrepreneur contributor Alfred Lua has shared seventeen ways to help marketers to get more views, engagement and shares on their Facebook videos.Advising marketers to create square videos, Lua says, “Earlier this year, we spent $1,500 to find out what makes videos successful on social media.We found that square videos outperformed landscape videos in terms of average engagement,... [...]