In a normal day, a web user sees ads repeatedly. To solve this issue Google launched ‘Unique Reach’ during the Marketing Next conference in San Francisco.Unique Reach captures the number of times the same person has seen an ad. It aggregates impressions across devices, campaigns and formats. With this new tool, marketers and publishers can stop publishing ads repeatedly to the same audiences.The Unique Reach reporting is available in AdWords.John Mannes of TechCrunch says, ”Unique Reach measures how many people are shown display and video ads and captures unique users in... [...]

Marketing Land columnist Tim Peterson has published an article to guide marketers on Snapchat Advertising and how to utilize its self-serve tool. Peterson has described Snapchat’s ad formats, ad targeting and ad pricing.Peterson says, ”A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon, Snapchat officially made the Snapchat Ad Manager ad-buying tool available to all advertisers on Monday.Brands that can’t afford the types of buys that merit a Snapchat sales rep or that don’t want to pay to buy ads... [...]

It’s critical for your site to be on the first page of Google’s search results if you want to make reasonable sales. Very few people ever scroll to the second page of search results. Reaching the second page is not a whole lot better than reaching page 50.You really need to be on the first page to get sizable traffic to your site. But that’s easier said than done. But Luther Landro has found that you can raise your ranking and often get on the first page by cleverly taking advantage of Google News.He is sharing what he calls his “3-Step Method [that] Guarantees First Page... [...]

Yahoo! Aabaco Small Business has introduced  ‘Website Builder Lite’ that will cost webmasters $1 a month. After the first month, a Lite subscription is $5 per month. The software features 150 website templates.Raghu Kodali, Director, Product Management, says, ”With Lite, connecting a domain to your site has never been easier – choose an existing domain you have with Yahoo or a domain from a third-party provider. And unlike our other plans, Lite lets you connect a domain name after you’ve already built your website. In the meantime, you’ll be able to see your website... [...]

Google has launched reCAPTCHA Android API as a part of Google Play Services. This new API is intended to provide a streamlined user experience on mobile.According to Google, with this API mobile users will be able to enjoy their apps without being interrupted and stay away from spam and abuse.Wei Liu, Product Manager, reCAPTCHA says, ”reCAPTCHA Android API is included with Google SafetyNet, which provides services like device attestation and safe browsing to protect mobile apps. Mobile developers can do both the device and user attestations in the same API to mitigate security risks of... [...]

Google Analytics helps marketers analyze the performance of their websites by enabling them to measure ROI of marketing activities, impact of content engagement and understanding audience behavior.In an in-depth article, MOZ columnist Tom Bennet has shared how Custom dimensions feature can be used to supercharge your Google Analytics reporting setup. Bennet has explained Custom dimensions in terms of analyzing user engagement and user demographics.Bennet says, “A deeper understanding of your target audience is never a bad thing. Custom dimensions are just one of the many ways in which... [...]

The WordCamp for Publishers – 2017 event is going to be held in Denver, Colorado on August 17-19. The event is going to have speakers who work with journalists and publications on all aspects of digital publishing.The WordCamp for Publishers team says, “Speakers and workshop facilitators have already been selected and published to the event’s website, featuring publication directors, developers, product managers, and other industry experts.The tentative schedule for the WordCamp includes a mixture of presentations, hands-on workshops, and social events to encourage networking and... [...]

HubSpot has compiled data from Mary Meeker’s Internet Trends Report and has presented significant findings about the future of Internet, Mobile and Social.Key findingsIn 2017, Internet ad spending will exceed $200 billionIn 2017, revenue from ads on Google and Facebook made up 85% of online advertising revenueFacebook online advertising revenue is growing at 62% year-over-year26% of Facebook users who click and ad, make purchase.On future of online advertising, HubSpot’s Sophia Bernazzani says, “As the rates at which online and mobile ads are blocked by users indicate, many... [...]

In today’s marketing environment, people are seeking  information, inspiration, and knowledge. If you are able to blend these three together, there are more chances for your content marketing success.HubSpot writer Meghan Keaney Anderson has shared nine B2B content marketing examples to help marketers.Anderson says, “Many B2B marketers have seen B2C content at least once and asked, “Why do they get to have all the fun?” But the moments like the one we described above are the ones that remind us: B2C companies haven’t locked down all of the truly interesting marketing... [...]

Unsplash, provider of free high-resolution photos, has updated its license for the use of its photos over web.Earlier, the site used to allow publishers to copy, modify, distribute and use the photos for free, including commercial purposes.The site’s new license has restricted the modification and replication of the photos.Unsplash’s new license:“All photos published on Unsplash can be used for free. You can use them for commercial and noncommercial purposes. You do not need to ask permission from or provide credit to the photographer or Unsplash, although it is appreciated... [...]