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Wednesday, May 27, 2020

Category Name: B2B Content Marketing

Five tips to improve your B2B content marketing

B2B content marketing is growing and with some unique efforts you can give an edge to your content promotion and marketing.Entrepreneur magazine contributor Syed Balkhi has shared five useful B2B content marketing strategies.Balkhi says, “With the right strategies, you can generate continuous traffic, build trust, brand awareness and drive more conversions. Below are some of the best strategies you can implement to create a more successful B2B content marketing strategy for your business.Create story-driven content.One of the biggest mistakes most businesses make when crafting content... (Read More ...)

Improve your B2B video content marketing with thes cases

Every form of marketing needs constant upgradation and B2B content marketing is not an exception. With continuous research and innovations you can make your content stand out.Econsultancy columnist Nikki Gilliland has shared six examples of B2B video content that can help you to plan out your strategies.Gilliland says, “According to a recent study by LinkedIn, the majority of B2B marketers now view video as the most important and creative content format around. 62% of survey respondents said that video helps them to build brand awareness, while 26% said they are planning to spend more... (Read More ...)

HubSpot shares 10 examples of effective B2B marketing content

HubSpot columnist Meghan Keaney Anderson has shared 10 examples of effective B2B marketing content.Anderson says, “Many B2B marketers have seen B2C content at least once and asked, “Why do they get to have all the fun?” But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge to provide them with solutions.The point? No marketing, including content, is uninteresting... (Read More ...)

Five tips to improve your B2B content marketing

Wordstream defines B2B content marketing as “the art of using content to expand your business’s audience, strengthen and develop brand affinity, and ultimately drive leads and sales by appealing to other businesses”.With time, all forms of marketing are becoming challenging and the B2B content marketing is not an exception.Econsultancy columnist Matthew Davis has shared five tips to help BeB marketers improve their content marketing efforts.Davis says, “B2B marketers can find it difficult to make time for content creation. You’re just as likely to be supporting business... (Read More ...)

Create an effective B2B content marketing strategy with these steps

Business-to-business (B2B) is the way to help brands deal with other companies and reach out target buyers. Moving further, B2B content marketing is all about using content to expand your business’s audience, strengthen and develop brand affinity, and ultimately drive leads and sales by appealing to other businesses.Entrepreneur contributor Honey Singh has shared a five step process to help marketers develop an effective B2B content marketing strategy.Singh says, “B2B communication is the key to B2B marketing. Often without providing proper information on product details such as... (Read More ...)

5 Tips to create B2B content

Content development requires newer strategies to boost up the creation of fresh content all the time. CMI’s Rebecca Geier has shared five tips to create content for technical b2b buyers.Geier says, “Let’s tackle the critical factor in all five trends – content is THE deciding factor. How do you create content to engage technical experts and do it consistently? Here are five tips to keep you in your audience’s buyer journey:Create customer-centric content that resonates with your specific technical buyer personas.Consider these questions as you brainstorm content themes and... (Read More ...)

9 Examples to Improve Your B2B Content Marketing

In today’s marketing environment, people are seeking  information, inspiration, and knowledge. If you are able to blend these three together, there are more chances for your content marketing success.HubSpot writer Meghan Keaney Anderson has shared nine B2B content marketing examples to help marketers.Anderson says, “Many B2B marketers have seen B2C content at least once and asked, “Why do they get to have all the fun?” But the moments like the one we described above are the ones that remind us: B2C companies haven’t locked down all of the truly interesting marketing... (Read More ...)