MOZ Tutorial: Measuring Performance with Custom Dimensions in Google Analytics

Google Analytics helps marketers analyze the performance of their websites by enabling them to measure ROI of marketing activities, impact of content engagement and understanding audience behavior. In an in-depth article, MOZ columnist Tom Bennet has shared how Custom dimensions feature can be used to supercharge your Google Analytics reporting setup. Bennet has explained Custom dimensions in terms of analyzing user engagement and user demographics. Bennet says, “A deeper understanding of your target audience is never a bad thing. Custom dimensions are just one of the many ways in which... [...]