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Monday, August 3, 2020

Archive for the 'Internet Advertising Revenue' Category

Report: Brands reducing their digital advertising budgets

According to Statista, the global digital advertising expenditure is expected to reach $229.25 billion in 2017 and by 2020 it would grow to $335.5 billion. This shows positive signs for those who are into Internet advertising business.On the other hand, Econsultancy’s Patricio Robles has compiled updates on global brands cutting their digital advertising budgets.For example, Wall Street Journal has reduced spending on digital ads by more than $100 million in the last quarter and JPMorgan Chase has reduced the number of sites its ads appeared on from 400,000 to 5,000.Robles says, “That... [...]

2017 Q1 Advertising Revenues Reach $19.6 Billion

According to an IAB’s 2017 Q1 overview report, the US digital ad revenues reached $19.6 billion in the first quarter of the year. The ad revenues grew 23% YoY.Key FindingsThe digital ad revenues grew by $3.7 billion in Q1 2017 as compared to Q1 2016Q1 2017 earnings represent the second-highest quarter of all timeQ1 2017 was seventh consecutive first quarter to have double-digit, year-over-year growth.Chris Kuist, Senior Vice President, Research and Impact, IAB, says, “These figures reflect marketers’ ongoing commitment to invest in digital. This steady growth is a direct result... [...]

2017 Internet Ad Spend to Surpass TV Ad Spending

HubSpot has compiled data from Mary Meeker’s Internet Trends Report and has presented significant findings about the future of Internet, Mobile and Social.Key findingsIn 2017, Internet ad spending will exceed $200 billionIn 2017, revenue from ads on Google and Facebook made up 85% of online advertising revenueFacebook online advertising revenue is growing at 62% year-over-year26% of Facebook users who click and ad, make purchase.On future of online advertising, HubSpot’s Sophia Bernazzani says, “As the rates at which online and mobile ads are blocked by users indicate, many... [...]

2016 Digital Ad Spend Surpasses TV Ads

According to the Interactive Advertising Bureau (IAB) and PwC US’ IAB Internet Advertising Revenue Report, in 2016 spend on digital ads has surprassed spend on television ads. In 2016, Mobile ad revenue was $36.6 billion and digital video reached $9.1 billion.Here are some more highlights from the report:Digital video advertising grew 53% year-over-year rise from $5.9 billion in 2015On mobile devices, video revenue grew by 145% year-over-year—to $4.2 billionSocial media advertising generated $16.3 billion in 2016Search revenues reached nearly $35 billio.David Silverman, partner,... [...]