According to Statista, the global digital advertising expenditure is expected to reach $229.25 billion in 2017 and by 2020 it would grow to $335.5 billion. This shows positive signs for those who are into Internet advertising business. On the other hand, Econsultancy’s Patricio Robles has compiled updates on global brands cutting their digital advertising budgets. For example, Wall Street Journal has reduced spending on digital ads by more than $100 million in the last quarter and JPMorgan Chase has reduced the number of sites its ads appeared on from 400,000 to 5,000. Robles says, “That... [...]

According to an IAB’s 2017 Q1 overview report, the US digital ad revenues reached $19.6 billion in the first quarter of the year. The ad revenues grew 23% YoY. Key Findings The digital ad revenues grew by $3.7 billion in Q1 2017 as compared to Q1 2016 Q1 2017 earnings represent the second-highest quarter of all time Q1 2017 was seventh consecutive first quarter to have double-digit, year-over-year growth. Chris Kuist, Senior Vice President, Research and Impact, IAB, says, “These figures reflect marketers’ ongoing commitment to invest in digital. This steady growth is a direct result... [...]

HubSpot has compiled data from Mary Meeker’s Internet Trends Report and has presented significant findings about the future of Internet, Mobile and Social. Key findings In 2017, Internet ad spending will exceed $200 billion In 2017, revenue from ads on Google and Facebook made up 85% of online advertising revenue Facebook online advertising revenue is growing at 62% year-over-year 26% of Facebook users who click and ad, make purchase. On future of online advertising, HubSpot’s Sophia Bernazzani says, “As the rates at which online and mobile ads are blocked by users indicate, many... [...]

According to the Interactive Advertising Bureau (IAB) and PwC US’ IAB Internet Advertising Revenue Report, in 2016 spend on digital ads has surprassed spend on television ads. In 2016, Mobile ad revenue was $36.6 billion and digital video reached $9.1 billion. Here are some more highlights from the report: Digital video advertising grew 53% year-over-year rise from $5.9 billion in 2015 On mobile devices, video revenue grew by 145% year-over-year—to $4.2 billion Social media advertising generated $16.3 billion in 2016 Search revenues reached nearly $35 billio. David Silverman, partner,... [...]