Return To Home Page
Main Site Navigation
Search This Site
Monday, November 30, 2020

Archive for the 'Google Analytics' Category

Google Analytics 4: What Marketers Need to Know [Podcast]

Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Google Analytics 4: What Marketers Need to Know’ to help you better understand the new Google Analytics 4. The SME team says, “Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io. You’ll discover how Google Analytics... [...]

Three Steps to Implementing Google Analytics 4 on your Website

Cardinal Path’s Bill Tripple has published a three-step guide to implementing Google Analytics 4 on your website. He says, “Implementing Google Analytics 4 on your website requires a new GA4 property and implementing dual tagging across your website. Again, this article outlines the steps to setting up a single generic dual tag. This does not include mapping custom parameters or user properties to custom dimensions. You will need to replicate this process until all of your current UA tags have parallel GA4 tags. We have also included instructions on how to add GA4 via gtag.js, which... [...]

How Do Sessions Work in Google Analytics? [Video]

MOZ has published a new Whiteboard Friday video titled ‘How Do Sessions Work in Google Analytics?’ feature Tom Capper. The MOZ team says, “Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it’s integral that we’re aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time... [...]

Google Analytics Privacy Reboot: Here is What You Should Know

Google has launched the new Google Analytics after beta testing. It remains one of the most comprehensive tool to analyze the performance of your websites. AdWeek’s Ronan Shields has shared an article on Google Analytics Privacy Reboot. He says, ” Google Analytics, arguably the default tool for understanding online consumer preferences, received an overhaul earlier this week as part of the internet giant’s adjustment to more intense scrutiny of data usage. Following a year of beta testing, the updated Google Analytics platform will use machine learning to help marketers better understand... [...]

Google Launches New Google Analytics

Google has announced the launch of a new version of the Google Analytics platform. According to Google, it will offer smarter insights to improve your marketing decisions and get better ROI and provide a more complete understanding of how customers interact with your business. Google’s Vidhya Srinivasan says, “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds on the foundation of the App + Web property we introduced in beta last year. It has machine learning at its core to automatically surface... [...]

Your Guide to Creating a Custom Report in Google Analytics

Maddy Osman of WordPress has shared an article on creating a custom report in Google Analytics. The article covers the following: What are custom reports in Google Analytics? How to create a custom report in Google Analytics Final thoughts: custom reports in Google Analytics Osman says, “Google Analytics is an essential integration for any website. The sooner you install the JavaScript tracking code, the sooner you’ll have access to interesting data insights about your visitors and how they use your website. Though Google Analytics offers many useful reports for analyzing data... [...]

How To Check Content Performance Metrics On Google Analytics [Podcast]

Koozai has published a new podcast episode ‘How To Check Content Performance Metrics On Google Analytics’. Stacey Parsons says, “Hi, I’m Stacey, Content Marketing Executive at Koozai. And today I’m going to show you how you can quickly check your content’s performance metrics using Google Analytics. So the first thing you want to do is log into your Google Analytics account and make sure that the correct account is selected in the top left hand corner. Usually this will either be the main account over site or website data. Then you need to navigate to behavior, site content... [...]

How to Analyze Site Visitor Engagement With Google Analytics Reports [Video]

Google Analytics is one of the most popular digital analytics software. It allows you to analyze in-depth detail about the visitors on your website and offers insights that can help you to shape the success strategy of your business. Social Media Examiner has published a new video ‘How to Analyze Site Visitor Engagement With Google Analytics Reports’ to help you improve your productivity with Google Analytics. The SME team says, “Do the people you send to your website find what they’re looking for? Looking for insights to improve the customer journey? Measurement marketing... [...]

Six New Ways to Use Google Analytics

Google Analytics is one of the most popular digital analytics software. It allows you to analyze in-depth detail about the visitors on your website and offers insights that can help you to shape the success strategy of your business. Search Engine Journal’s Kayle Larkin has shared six new ways you can utilize Google Analytics. She says, “Here are six ways to use Google Analytics that you haven’t thought of, but should start doing today. 1. Multi-Channel Conversion Paths One of the pitfalls with reporting on conversions is that Google Analytics uses last click attribution. Conversion... [...]

Business.com Shares 5 Ways to Use Google Analytics to Know Your Audience

Google Analytics enables you to learn about the performance of your website and improve it with the right techniques. It also helps you to uncover your audience’s interests so that you can plan to cater to their needs. Business.com contributor Chris Christoff has shared five useful tips to learn about your online audience using Google Analytics. Christoff says, “Google Analytics allows business owners to look at over 200 different metrics on their site. Marketers and developers use this data to learn about their customers, which helps build rapport and leads to more sales. Let’s... [...]