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Sunday, September 20, 2020

Archive for the 'Google Analytics' Category

Six New Ways to Use Google Analytics

Google Analytics is one of the most popular digital analytics software. It allows you to analyze in-depth detail about the visitors on your website and offers insights that can help you to shape the success strategy of your business.Search Engine Journal’s Kayle Larkin has shared six new ways you can utilize Google Analytics.She says, “Here are six ways to use Google Analytics that you haven’t thought of, but should start doing today.1. Multi-Channel Conversion PathsOne of the pitfalls with reporting on conversions is that Google Analytics uses last click attribution.Conversion... [...]

Business.com Shares 5 Ways to Use Google Analytics to Know Your Audience

Google Analytics enables you to learn about the performance of your website and improve it with the right techniques. It also helps you to uncover your audience’s interests so that you can plan to cater to their needs.Business.com contributor Chris Christoff has shared five useful tips to learn about your online audience using Google Analytics.Christoff says, “Google Analytics allows business owners to look at over 200 different metrics on their site. Marketers and developers use this data to learn about their customers, which helps build rapport and leads to more sales.Let’s... [...]

Google Analytics Goals: How to Set Up and Analyze Customer Journey Goals [Video]

Social Media Examiner has published a new video ‘Google Analytics Goals: How to Set Up and Analyze Customer Journey Goals’ to help you analyze the customer journey using Google Analytics features.The SME team says, “Using Google Analytics to track your marketing? Want more insight into the customer journey?Measurement marketing expert Chris Mercer explains how to set up Goal reports in Google Analytics.You’ll find a framework to set up Goals in Google Analytics properly, and learn how to read Google Analytics reports to find out what is and isn’t working with your marketing.You’ll... [...]

How to Analyze Your Marketing: Google Analytics Strategy [Podcast]

Social Media Examiner has published a new podcast episode ‘How to Analyze Your Marketing: Google Analytics Strategy’ featuring Julian Juenemann.Michael Stelzner says, “Are your marketing efforts working? Wondering how to elevate your marketing?To explore how to strategically analyze your marketing using Google Analytics, I interview Julian Juenemann on the Social Media Marketing Podcast.Julian is a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers. His membership site is Measure Masters, and his online event, Measure... [...]

How to Customize Reports in Google Analytics [Video]

The Google Analytics platform enables you to gain useful insights into improving your website and other online marketing tools.Social Media Examiner has published a new video ‘How to Customize Reports in Google Analytics’ to help you customize your reports in Google Analytics for better results.The SME team says, “Tired of hunting and drilling down on Google Analytics to find the data you need? Wish there was an easy way to customize and save reports? Measurement marketing expert Chris Mercer shows you how to create and save a custom report in Google Analytics.You’ll learn... [...]

Four Ways to Find Marketing Opportunities With Google Analytics

The Google Analytics platform enables you to assess the performance of your web properties. It can help you to make some very effective marketing decisions.Busienss.com contributor Chris Christoff has shared four ways to help you discover new marketing opportunities with Google Analytics.Christoff says, “There are countless ways you can use the information contained on your Google Analytics account to grow your business. To help you get more value from this data, we are going to show you several ways you can strengthen your brand by using information that’s readily available at your fingertips.Before... [...]

The Ultimate Guide to Google Analytics in 2020 [Guide]

Jaan Kanellis has published ‘The Ultimate Guide to Google Analytics in 2020’ to help you efficiently use Google Analytics and improve your business performance.This guide covers the  following:What is Google Analytics?Should you use Google Analytics?How to Set Up Google AnalyticsHow to Use Google AnalyticsGoogle Analytics Reports.The Ultimate Guide to Google Analytics in 2020Jaan Kanellis’ Blog  [...]

Google Announces New Predictive Capabilities for Google Analytics

Steve Ganem, Senior Product Manager, Google Analytics has announced the availability of new predictive capabilities in the Google Analytics platform.The new Google Analytics features will enable webmasters to analyze customer activity with predictive metrics and reach predictive audiences in Google Ads.Ganem says, “Google Analytics helps you measure the actions people take across your app and website. By applying Google’s machine learning models, Analytics can analyze your data and predict future actions people may take. Today we are introducing two new predictive metrics to App + Web... [...]

Google Analytics for Small Businesses [Podcast]

John Jantsch has published a new episode of Duct Tape Marketing podcast ‘Google Analytics for Small Businesses’. Listen to this episode to learn how you can use Google Analytics to improve your business decisions.He says, “Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. But it’s an important one. Closing the loop on your marketing investment, on your channels, on your customer engagement, those are important. This allows you to focus, to spend less money, and to invest in what really works”.Listen and... [...]

Guide to Linking Google Ads and Analytics in Different Accounts

Hallam’s Jack Brown has published a step-by-step guide to linking Google ads and analytics in different accounts.Brown says, “Google Ads conversion tracking allows you to see how your campaign is performing in line with your business goals, but by linking Google Ads to Analytics you will be able to import Goals configured in Analytics as a conversion.In addition, it becomes possible to see how many people have visited your site from your adverts, which pages they visited, the amount of time they spent on your website, and where they exited your website. This will paint a better picture... [...]