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Tuesday, August 3, 2021

Archive for the 'Google Analytics' Category

15 Common Google Analytics Mistakes

Google Analytics web analytics service tracks and reports website traffic. With this service, you can identify the lacunas and improve your website for better performance. Search Engine Journal’s Brian Harnish has published an article highlighting 15 common Google Analytics mistakes we should avoid. He says, “In this column, you’ll learn 15 of the most common Google Analytics mistakes — and how to find and fix them. 1. Having More Than One Google Analytics Tracking Code Having more than one instance of Google Analytics tracking code can cause you to over-report your data. This over-reporting... [...]

Get to Know Google Analytics 4: A Complete Guide

Google Analytics 4 tool helps you understand website traffic and how users behave on-site. Search Engine Journal has published ‘Get to Know Google Analytics 4: A Complete Guide’. Kayle Larkin says, “In this complete guide, you’ll learn everything you need to know to get started with Google Analytics 4: What’s Changed. Making the Switch to GA4. How GA4 Helps Reporting. Best Ways to Use GA4 Reports”. Get to Know Google Analytics 4: A Complete Guide Search Engine Journal  [...]

Your Guide to Setup Google Analytics 4 Web Tracking

The Google Analytics 4 (GA4) platform has undergone several changes to provide us with better insights into marketing. By setting up web-based GA4 tracking, you can allow GA4 to begin collecting data. Seer Interactive contributor Jennifer Blunt has published a step-by-step guide to help you set up Google Analytics 4 (GA4) web tracking. says, “With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to... [...]

How to Upgrade to Google Analytics 4 [Guide]

Measure School’s Julian Juenemann has published a useful guide to called ‘How to Upgrade to Google Analytics 4’. He says, “This guide will teach you how to set up Google Analytics 4 and if you should consider changing over to using that instead of Universal Analytics. In this post, we’ll cover how to: Access a GA4 property that you might already have (App+Web) Use the GA4 Setup Assistant to link a new property to an existing one Create a new GA4 property from scratch Install GA4 on your website and start collecting data So let’s dive in! Why You Can’t “Upgrade”... [...]

A Google Analytics Love Affair

Infinum Inc. contributor Mirna Hari has published an article on Google Analytics titled ‘A Google Analytics Love Affair’. She says, “Many love stories happen spontaneously; or even accidentally. But some start with a meticulously planned strategy. This particular strategy included asking a boy out using Google Analytics, or more precisely, using UTM parameters. UTM parameters UTMs are customizable pieces of text that you add to a URL, which allow analytics software like Google Analytics to track custom traffic. Using UTM-s can help us figure stuff out like which traffic sources,... [...]

Getting Started with the next generation of Google Analytics [Guide]

Google has published a new guide called ‘Four steps to get started with the next generation of Google Analytics’ to help you start new Google Analytics. The Google team says, “As customers engage with your business in new ways, it’s important that you are able to understand their journeys across multiple touchpoints, and deliver better experiences that meet their evolving needs. Analytics gives you the essential insights you need to be ready for what’s next, and the new Google Analytics is designed to help you get better ROI from your marketing for the long term. While the... [...]

Your Guide to Improving Data with Google Analytics 4

Google Analytics has been helping many businesses to improve their marketing initiatives by helping them interpret the impact of different marketing campaigns. Portent’s Michael Wiegand has shared four ways to improve your data with Google Analytics 4. He says, “In many ways, Google Analytics 4 (GA4) is a paradigm shift for the beloved and ubiquitous web analytics platform. Its event model is changing entirely, and there are a lot of technical details and jargon surrounding that move. But analytics and marketers want to know one thing: What does it take to upgrade, and is upgrading... [...]

Google Analytics 4: What Marketers Need to Know [Podcast]

Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Google Analytics 4: What Marketers Need to Know’ to help you better understand the new Google Analytics 4. The SME team says, “Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast. Chris is the leading authority on Google Analytics and founder of You’ll discover how Google Analytics... [...]

Three Steps to Implementing Google Analytics 4 on your Website

Cardinal Path’s Bill Tripple has published a three-step guide to implementing Google Analytics 4 on your website. He says, “Implementing Google Analytics 4 on your website requires a new GA4 property and implementing dual tagging across your website. Again, this article outlines the steps to setting up a single generic dual tag. This does not include mapping custom parameters or user properties to custom dimensions. You will need to replicate this process until all of your current UA tags have parallel GA4 tags. We have also included instructions on how to add GA4 via gtag.js, which... [...]

How Do Sessions Work in Google Analytics? [Video]

MOZ has published a new Whiteboard Friday video titled ‘How Do Sessions Work in Google Analytics?’ feature Tom Capper. The MOZ team says, “Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it’s integral that we’re aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time... [...]