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Saturday, September 24, 2022

Archive for the 'Google Analytics' Category

Getting started with Google Analytics 4 [Guide]

MarTech has published a new guide ‘Getting started with Google Analytics 4’ to help set up the new Google Analytics 4. Constantine von Hoffman says, “It’s essential to think about how we define and think about success. To start with, answer these questions: What do you think are the three success metrics for your website? What would your boss/client say are three success metrics for your website? What are three actions, conversions and actions on a website that a customer would consider successful? “That’s going to allow you to see, do my ideas of success and... [...]

How To Downgrade Google Analytics 4? [Answered]

Digital Mantis, Inc. contributor David Vanhee has published an article sharing five steps to downgrade Google Analytics 4. He says, “Downgrading Google Analytics 4 to Universal Analytics takes 5 steps only. If you don’t have time to learn GA4, this is a suitable solution. But please be aware that saving time now will cost you more in the long run… You can easily downgrade GA4 to GA3. Doing so puts your organization or your customizers and business at risk. The safest way is to use UA and GA4 in parallel. If you want to switch back to Universal... [...]

10-Step Google Analytics Migration Guide

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. This documentation provides implementation instructions and reference materials geared towards a developer audience. Digital Mantis, Inc. contributor David Vanhee has published a 10-step guide for smooth migration and a futureproof data-driven success story. He says, “If you have already migrated from UA to GA4, you can use our plan as a quick checklist to make sure you haven’t missed anything important. You can quickly check if you can... [...]

Google Analytics 4 and Segmentation

Segmentation in Google Analytics 4 allows you to know your customers and their activities on your websites. It allows you to identify their demographics, content interest, behavior, etc. Martech contributor Samantha Barneshas shared 3 ways to do segmentation in Google Analytics 4. She says, “You can create a set of rules to design conditions about who and what to include in a particular group. There’s more than one to explore and each has its appropriate use case: Comparisons. Explorations. Audiences. You can think of them as a funnel from broad exploration, to visual analysis,... [...]

Where is the bounce rate in GA4? [Explained]

A lot of marketers agree that the old UA bounce rate metric was a poor indicator of performance.  The new Google Analytics 4 allows users to access the bounce rate metric. Hallam contributor Jonathan Ellins has published an article explaining where the bounce rate is in GA4. He says, “The bounce rate in Google Analytics 4 is a far more useful metric as it indicates how many users simply didn’t find what they were looking for and either quit their browser tab or, for example, pressed the back button to go back to a previous list of search results. It’s really important to... [...]

Google Analytics 4 – More Than SEO [Podcast]

Search Engine Journal has published a new episode of  Search Engine Journal Show podcast ‘Google Analytics 4 – More Than SEO’ featuring Krista Seiden. Loren Baker says, “In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc.? Krista Seiden of KS Digital and former VP at Quantcast joined me on the SEJ Show to discuss the benefits and advantages of GA 4 for paid campaigns... [...]

Google Analytics 4 Setup [Step by Step Guide]

Inflow contributor Mike Belasco has published a step-by-step guide on ‘Google Analytics 4 Setup’. He says, “In today’s guide, we’re sharing that process with you, including a helpful GA4 eCommerce Tracking Toolkit to kickstart your efforts. Read through it now to start configuring your own accounts, or to give your agency a headstart with its operations. And, if you ever need help with your Google Analytics 4 setup, Inflow is always here. TABLE OF CONTENTS How GA4 Tracking Differs from UA How to Set Up Google Analytics 4: The Basics Create Your GA4... [...]

Google Analytics 4 Vs. Universal Analytics

Local SEO Guide has published a comprehensive article on ‘Google Analytics 4 vs Universal Analytics’ explaining what is changing with the widespread acceptance of GA4. This article covers the following: What is Google Analytics? Does Google Analytics 4 (GA4) use cookies? Google Analytics 4 benefits What you will lose when you change to GA4 Adding a Google Analytics 4 property (to a site that already has Analytics) How to set up a new GA4 property (for a site that doesn’t have Analytics) How to create a GA4 account. Google Analytics 4 vs Universal Analytics: Everything you need... [...]

Custom Alerts In Google Analytics 4 [Guide]

Digital Mantis, Inc. contributor David Vanhee has published a new guide on ‘Custom Alerts In Google Analytics 4’. This guide covers the following: What are custom alerts in Google Analytics? Custom alerts in UA and GA4 Where can you find custom alerts in UA? How to activate suggested custom alerts in GA4? GA4 custom insights VS GA3 custom alerts How to edit a custom insight alert in GA4? 6 tips to get the most out of GA custom alerts Key takeaways: custom alerts in Google Analytics. Custom Alerts In Google Analytics 4 Digital Mantis, Inc.  [...]

Google Analytics 4 Tutorial for Beginners [Video]

Analytics Mania has published a new video ‘Google Analytics 4 Tutorial for Beginners (2022)’ explaining the Google Analytics 4 features. This video covers the following: Create a Google Analytics 4 account/property Overview of Google Analytics 4 admin panel Enhanced Measurement in Google Analytics 4 Other settings in the admin panel Standard reports in Google Analytics 4 Explorations in Google Analytics 4 Advertising reports in Google Analytics 4 Install Google Analytics Seeing data in Google Analytics 4 reports Track custom events with Google Analytics 4.  [...]