The latest article on ‘Business 2 Community’ is titled “4 Tips to Keep Your Search Strategies Up-to-Date”.VerticalResponse team says, “Search engine optimization (SEO) is consistently evolving, including how it’s referenced. “Most people have migrated to the term ‘search’ or ‘integrated marketing,’” says online marketing consultant and WebScout founder Laura Greeno. Buzzwords aren’t the only aspects of SEO that have evolved since 2006, which Greeno refers to as the time of smoke and mirrors. To keep your ‘search’ skills up-to-date as well, follow these... [...]

The latest MOZ blog post is titled “IPv6, C-Blocks, and How They Affect SEO”.Tom Anthony says, “You have probably heard about IPv6, but you might remain a bit confused about the details of what it is, how it works, and what it means for the future of the Internet. This post gives a quick introduction to IPv6, and discusses possible SEO implications that could follow from IPv6 being rolled out (touching specifically on the concept of C-Blocks)“.IPv6, C-Blocks, and How They Affect SEOMOZ Blog [...]

If you build a local niche site (for, say, auto repair) and rank it highly in the local Search Engine Ranking Pages, auto repair shops will probably want to rent it to improve their traffic.Putting their content onto your ranked site with the new Rent-a-SERP software can:1. Quickly add their content to your site, overlaying it on top of your prior content2. Preserve your ranking because the traffic that you ranked is still on the page and still found by Google3. Earn recurring revenue from a local business that wants to take advantage of your rank.This software does it all, with your guidance.... [...]

The latest MOZ blog post is titled “Barnacle SEO: Leveraging Other Sites’ Rankings – Whiteboard Friday”.Rand Fishkin says, “Like a barnacle on a ship, sometimes the best thing for our SEO is to attach ourselves to the big guys who are already ranking. In today’s Whiteboard Friday, Rand shows us how“.Barnacle SEO: Leveraging Other Sites’ Rankings – Whiteboard FridayMOZ Blog [...]

Local marketing consultants can earn residual income through renting domains to local merchants, instead of selling them. That’s not a new business; but it’s a good one for any local consultant.Business owners are spending hundreds of dollars each month to promote their business. Many times their money is wasted. If you can show them your web site beats their current one in ranking, your chances of making a deal are very good.That’s the strategy behind Rent-a-SERP, by Devin Zander and Mario Cimmino. This is a combination of: • Training • WordPress Theme (a beautiful... [...]

The latest ‘SEO Book’ blog post is titled “The Rigged Search Game”.Peterd says, “SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and munch their lunch by outsmarting them.It was such an appealing idea.The promise of the internet was that the old power structures would be swept aside, the playing field would be made level again, and those who played the smartest game would prosper.Sadly, this promise didn’t last long”.The Rigged Search Game‘SEO Book’ Blog [...]

The latest MOZ blog post is titled “New Landing Pages Report in Moz Analytics”.Jay Leary says, “There’s been a lot of talk about what (not provided) means for SEO practitioners, with Mozzers weighing in onbroader implications and alternative strategies.When it comes down to it, we’re stuck with a frustrating predicament that’s forcing us to change our process. Activities like keyword gap analysis, editorial brainstorming, basic rank tracking, and  even SEM planning have become harder to execute”.New Landing Pages Report in Moz AnalyticsMOZ Blog [...]

The latest article on ‘Website Magazine’ is titled “Do Social Signals Improve SEO Keyword Rankings?”.Travis Bliffen says, “According to Google’s Matt Cutts, social signals do not influence rankings as of yet. He first stated this in response to the many claims that Google +1s could influence rankings.In case you missed it, I dug deeper into the anatomy of Google Plus and showed how you could get do-follow links from it. The very fact that you can get do-follow links as a result of someone giving your website a +1 seems to discredit the claim that G+ has no influence on... [...]

The latest MOZ blog post is titled “Scaling Quality Content”.MOZ team says, “We’re now in a post-Panda era where Google has effectively killed the “SEO” page through a combination of FUD and algorithm improvements. Let’s talk about how to build actual high-quality content at scale“.Scaling Quality ContentMOZ Blog [...]

The latest article on ‘Business 2 Community’ is titled “How to Complete an SEO Competitive Analysis”.Matt Carter says, “Have you ever looked at a competitor’s website and wondered why they were ranking higher than you in search engines?In this post, we’re going to walk through the process of completing a search engine optimization (SEO) analysis, a tool to help you better understand the competitive landscape of search engine rankings in your industry.This SEO competitive analysis will provide a base of knowledge and a strategic foundation you can use to outrank your... [...]