Sam Kusinitz says, “Landing pages exist to serve one purpose: to get people on your website to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires detailed planning and creative testing.Regardless of what your business is selling or the conversion action you hope to instigate, it’s helpful to get inspired by seeing what other great landing pages look like. And because there’s no one “right” way of doing a landing page, you need to check out examples from lots of... [...]

Wall says, “A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by leveraging algorithmic journalism.Narrative Science has been a big player in the algorithmic journalism game for years. But they are not the only player in the market. Recently the Associated Press (AP) announced they will use algorithms to write articles based on quarterly earnings reports, working with a company named Automated... [...]

Dario Zadro says, “It’s been said that all politics are local, and much the same can be said about commerce. The World Wide Web has given even the smallest business owner access to the global marketplace, but brick and mortar enterprises still heavily depend on local search traffic to survive.This is not to say that the internet cannot be a valuable tool for local businesses. It most definitely is! But as a tool it must be pressed into service to drive real world traffic into local shops and offices“.Local Rankings Slipping? SEO Troubleshooting Tips for Local BusinessesBusiness2Community.com [...]

Bryson Meuniers says, “It occurred to me as I was making my personal site responsive and adding recommended resources that I’ve been doing this column for over five years and have yet to share with you readers a comprehensive list of the mobile SEO resources I recommend.This month, I’d like to right that wrong by citing the people, publications and tools that I find essential for mobile SEO, all in one place”.Essential Mobile SEO ResourcesMarketing Land [...]

Sam Kusinitz says, “Landing pages exist to serve one purpose: to get people on your website to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires detailed planning and creative testing.Regardless of what your business is selling or the conversion action you hope to instigate, it’s helpful to get inspired by seeing what other great landing pages look like. And because there’s no one “right” way of doing a landing page, you need to check out examples from lots of... [...]

Graham Charlton says, “Content marketing and SEO go hand in hand. Great content attracts links and can rank highly, while good SEO means the content you produce brings searchers to your site. SEO should be a major part of your content strategy, and the best way to rank well and to survive algorithm changes, is to produce unique and valuable content.In this post I’ll look at how we approach content and SEO at Econsultancy”.SEO for content marketing: seven success factors‘Econsultancy’ Blog [...]

Hunter Boyle says, “If you’re serious about growing your email audience, you already know the value of landing page testing and optimization.Caveat: Becoming an optimization pro doesn’t happen overnight. And plenty of small business marketers and entrepreneurs need a helping hand to get started.Clay Collins knows that feeling. It’s why he co-founded LeadPages, a popular landing page tool that makes testing more accessible (and integrates with AWeber).In advance of our July 15th optimization webinar with LeadPages, we asked Clay about his company’s origin story, takeaway lessons... [...]

Benjamin Spiegel says, “Over the past five years, the media buying world has changed dramatically.The incredible advances in adTech (Advertising Technology) and consumer electronics have opened up the doors for never-before-seen targeting and measurement capabilities. Especially in the field of programmatic and audience-based buying, we have made progress at a rate that has even outpaced consumer behavior”.The Future Of Paid Search (From A Data Perspective)Marketing Land [...]

Omkar Mishra says, “Google has always tried to keep their secret sauce inaccessible when it comes to how they rank their content in search engines. However, many studies have found out different co-relations with various factors of search engine results with certain aspects of websites. Moz had studied co-relation factors of search engine rankings in mid-2013 which said individual pages are always considered for their quality content along with the domain on which it is hosted (website authority)”.All You Need to Know About the SEO Ranking Factors for Google in 2014Business2Community.com [...]

Ayaz Nanji says, “Ask.com, Bing, and Yahoo drive far fewer consumers to publishers’ websites than Google, but visitors who arrive via those three search engines tend to stay longer during visits and view more pages, and they are less likely to exit after reading only one page, according to a recent analysis by Shareaholic.Below, key findings from the report, which was based on organic search traffic data collected over six months (December 2013 to May 2014) from the sites of 300,000+ publishers reaching an audience of more than 400 million monthly unique visitors.EngagementThe... [...]