Anton Nadillo and Jon Shawcross have done a lot of research, over a periuod of years, on what works in SEO without getting you black-listed.Last year, they published the results of their study in the first edition of SEO Enigma. Now, they are releasing version 2, revised and supplemented to account for the recent changes made by Google.Google recently released the 4th version of the Panda update. This follows several updates made throughout 2013. The SEO tactics that worked a year ago may get your site in trouble today. Thar’s why Nadillo and Shawcross felt compelled to revise their advice... [...]

Martin Laetsch says, “The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic results. Such constant evolution makes it challenging for marketers to keep their search engine marketing practices up-to-the-minute, but the payback is worth the effort. Companies implementing SEO best practices see significant gains in new customers, thought leadership perception, and customer satisfaction. Those taking shortcuts pay a steep price in lessened search... [...]

Cyrus Shepard says, “Google gives, and Google takes away.Even so, it came as a surprise when John Mueller announced Google will soon drop authorship photos from most search results.This one hits particularly hard, as I’m known as the guy who optimized his Google author photo. Along with many other SEOs, I constantly advise webmasters to connect their content writers with Google authorship. Up until now, would-be authors clamored to verify authorship, both for the potential of increased click-through rates, and also for greater brand visibility by introducing real people into search... [...]

Josh dickey says, “YouTube CEO Susan Wojcicki announced a series of new features for both fans and creators at Vidcon on Thursday, including a massive crowd-sourced translation effort, a virtual tip-jar that supports contributions up to $500, direct connections between videos and crowdfunding sites and a mobile app from which YouTubers can manage and monitor their videos.Other new goodies for YouTube creators: An option for up to 60 frames per second (which will make video-game vloggers very happy), a free music and sound-effects library and a system for tagging contributors.Speaking before... [...]

Gianluca Fiorelli says, “The Moz Community is one of the biggest SEO communities online. Analyzing the Moz Q&A, then, can help us understand what SEOs are really talking and worried about. Here’s the result of analyzing more than 11,000 questions“.Analyzing 11,555 Questions Asked by SEOs: The Moz Q&A Meta StudyMOZ Blog [...]

Travis Bliffen says, “Organic SEO and local SEO are both loaded with service offers from very well-known companies. Unfortunately, the success many of these businesses have had in other related fields does not translate into successful SEO services. Here are some of the services from well-known companies that you shouldn’t waste your time or money on.GODADDYFor $2.99 per month, you can sign up for GoDaddy SEO services. They will submit your website to search engines and create a site map, plus give you some keywords. Unless you have the only gas station in the middle of Montana,... [...]

Carson Ward says, “People don’t share content that isn’t credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide”.Is Your Content Credible Enough to Share?MOZ Blog [...]

Maria Hayhow says, “Verner Panton, a design revolutionary once said, “You sit more comfortably on colours you like.” A statement that seems to disregard logic, and focus strictly on the intangible relationships which dictate preferences. So what does this statement say about design and more importantly how can YOU apply this to your online marketing strategies?“.What Can Mid-Century Design Teach You About User Experience?MOZ Blog [...]

Ayaz Nanji says, “Marketers are steadily moving away from many traditional search tactics, and they are becoming increasingly content-focused, according to a recent report from Regalix.Nearly three-quarters (73%) of marketers surveyed say they now create content as a part of their organic search marketing efforts, surpassing the number who engage in practices traditionally held to be the core of SEO, such as metatag research/deployment (68%) and link-building (52%)”.The State of B2B Search MarketingMarketingProfs [...]

Chow says, “How do you feel about search updates?From both the past and present Google updates, the basics for building a website that thrives hasn’t changed much. Read on…I’ve studied what the first Panda update did, as well as the subsequent Penguin updates. Nothing much has changed in terms of what truly makes for a sustainable website. If you’re still confused on what to do next or how to optimize your content pages, then this post is for you.It’s not going to cover every aspect of the search updates, but it’ll give you a clear picture of what you should focus your attention... [...]