This fascinating new software, Video Alchemy, lets you turn any article, your own, PLR or curated from the internet, into a video.It works the way you want to work:• It’s Super-Fast It makes animated, talking videos (in any language) in less than 2 minutes.• It’s Easy To Use You will finish your video in just a few clicks, with an easy, responsive user interface.• It Finds Content for Your Video You don’t ever need to spend your time creating your content if you don’t want to.There’s a demo of Video Alchemy in action on the sales page.If you want to quickly... [...]

Michael Litt says, “Whether you’re new to using video to support your marketing program or you’ve been doing it for years, you won’t find the success you seek unless you set a strategy to guide your activity.You don’t need an incredibly detailed plan, but you’ll want to make sure you know how you’ll align video content with the goals of your company.Otherwise…You won’t know whether you’re being successful.You won’t know how to adjust your tactics as you go.You won’t be able to justify the use of resources to company... [...]

Richard Joyce says, “US online display advertising will grow from $19.8 billion in 2014 to $37.6 billion in 2019, at a compound annual growth rate of 13.7%. The offline ad market, in comparison, will grow at a modest 1% CAGR over the same period. Forrester just released the latest US Online Display Advertising Forecast report, which details why the online display industry will have video and mobile to thank for the double-digit growth rate:Video advertising will represent nearly 55% of online display advertising revenue on desktop by 2019. Its growth will be cannibalizing primarily static... [...]

Luca Paderni says, “Forrester’s Western European Online Display Advertising Forecastprojects that online display advertising spend will rise at a CAGR of 10.3% between 2014 and 2019, jumping from €7.3 billion to €11.9billion. Two factors will account for the double-digit growth rate:Mobile display will pick up quickly over the next five years, with tablet taking off full speed in virtually every European market. With their larger screen real estate and growing role in customers’ path to purchase, tablet-based ads will grow at a 40.5% CAGR over the period, attracting a third of... [...]

Ayaz Nanji says, “Mobile video viewing more than doubled from 2Q13 to 2Q14, and it’s up 400% from two years ago, according to a recent report from Ooyala.Mobile video viewing was up 127% year over year; moreover, it accounted for 27% total of global online video views in June 2014, up from 21% in February.Much of this rapid growth in mobile video viewership has been driven by faster networks, more bandwidth, and an increasing number of smart mobile devices, the analysis found.Viewing of online video on mobile devices is on track to make up more than half of all online video views... [...]

Jessica Hall says, “Ten years ago, the hit TV show Friends aired its final season, with more than 52 million people watching. Back then, giving viewers the ability to stream the series finale or watch the episode online (for free!) from a mobile device or laptop would have been unprecedented.Since then, however, Netflix, Hulu, Amazon, and other publishers have not only turned this concept into a reality but also begun to produce great original content of their own.The landscape of digital video is evolving, but the ability to profit from the video investment is not always clear.What is... [...]

Allison Howen says, “Merchants who are looking for ways to increase conversions this holiday season should consider incorporating more videos into their e-commerce sites.In fact, a new report from Invodo reveals that online shoppers who view video are nearly two times (1.8) more likely to make a purchase compared to shoppers who did not watch a video. Furthermore, the Video Commerce Benchmarks Report for Q2 2014 reveals that the majority of video viewers (67 percent) watch videos to 80 percent completion. This shows that online shoppers are typically watching the portion of videos that... [...]

Total Video Takeover is still available, but you had better be quick.With millions upon millions of videos on YouTube competing for attention, getting yours noticed can take some doing. Getting your video to rank in search engines is often hard, but it is critical is you want to build your views and especially if you want to use the video to sell a product.Steve Benn and Simon Greenhalgh have updated their popular Total Video Takeover training to give you the best, tested techniques for getting your videos to rank.They have eliminated the techniques from the first editio9n that are no longer... [...]

Ginny Marvin says, “Online display advertising had a strong showing in the second quarter of 2014. The sector grew 6.2 percent in Q2, outperforming the overall U.S. ad market according to a new report from Kantar Media.Total U.S. advertising expenditures increased just 0.7% in the second quarter of 2014 to $35.6 billion. Kantar points to budget increases by financial, retail and local service marketers as the drivers of online display’s strong performance.For the first six months of the year, online display grew 9.7 percent year-over-year, compared to the overall market which had growth... [...]

Ginny Marvin says, “Marketing technology firm, Unruly, has unveiled a new in-feed video ad format designed for mobile devices that can adapt to the look and feel of the web page on which the ad appears in real time.“There’s a growing expectation that social ads will be delivered as part of the content stream and deeply integrated within the content experience rather than being shoved off in a sidebar or banner,” said Scott Button, Founder and CEO at Unruly.Button adds, “Facebook premium video ads are set to shake up the video ecosystem and Unruly is now providing advertisers with... [...]