The latest ‘Econsultancy’ blog post is titled “How to create videos that produce ROI”. Danny Chadburn says, “More than 1bn unique users visit YouTube each month and upwards of 6bn hours of video are watched each month on the site, almost an hour for every person on Earth. There are lots of gigantic numbers and impressive looking stats to look at with video content, but to many brands these figures don’t bear much relation to the eyes they’re seeing on their uploads. Once you take away the cats and fails (and the cat fails), the viewing figures are often far... [...]
Archive for the 'Online Video Marketing' Category
The latest ‘Econsultancy’ blog post is titled “Branded video shares drop by almost 25% in Q1 2014”. Christopher Ratcliff says, “A lacklustre performance by advertisers at this year’s Super Bowl (29% year-over-year decrease) saw shares drop 24.2% from the previous quarter. The average share rate (the percentage of people watching an ad who also shared it) dropped from 2.9% last quarter to 2.6%. This is the first time that online shares of advertisements aired during the Super Bowl have decreased year-on-year. These figures come from the latest Unruly Social Video... [...]
‘AOL Lands 450+ Million New Viewers In Microsoft Video Distribution Deal’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “AOL Lands 450+ Million New Viewers In Microsoft Video Distribution Deal”. Ginny Marvin says, “Today, AOL announced a portion of its library of nearly 900,000 videos as well as original series and 15 channels will be available on Microsoft video platforms including MSN, and Bing Apps on Windows and Windows Phone. The video distribution deal, set to launch this summer, will give AOL broad access Microsoft’s audience. Microsoft claims MSN alone has an audience of 450 million unique visitors each month. In March,... [...]
The latest article on ‘Business 2 Community’ is titled “16 Facts About Video Marketing That Will Keep You Up At Night”. Aaron Agius says, “Of all the things I have to worry about on a daily basis, video marketing has really grabbed my attention, and I hope it’s starting to grab yours. Video marketing is climbing in popularity because companies are realising how useful it can be to communicate with customers in new, more personal ways. If you haven’t been thinking about using video to market your brand, now is the time. To get the ideas flowing, here are 16 facts about... [...]
The latest article on ‘Website Magazine’ is titled “Video Advertisers Face Fraud, Find Solution”. Amberly Dressler says, “Despite major advances in online advertising, fraud is still a big thorn in Internet marketers’ sides – even those advertising using video. According to a recent study, 87 percent of advertisers do not trust data from media vendors such as publishers, ad networks, DSPs or exchanges and prefer data from third-party measurement vendors“. Video Advertisers Face Fraud, Find Solution Website Magazine [...]
The latest article on ‘Website Magazine’ is titled “Monetizing Video with Kaltura”. Pete Prestipino says, “Open-source video platform Kaltura has released a set of video monetization tools that includes in-player advertising – using both native players and server-side stitching – along with all forms of OTT monetization, Ads, Subscription Billing and Transaction Management, as well as Targeted Distribution and Syndication. Kaltura’s new Video Monetization Suite offers tools to address delivery of advertising, the playback experience in general as well as distribution.... [...]
The latest MOZ blog post is titled “You’ll Cry Tears of Joy When You Learn how Easy Viral Videos Can Be”. Jennita says, “Today, I’m super-excited to introduce our latest product from Moz, MozWorthy! It’s a tool that takes your regular (perhaps even boring) video, adds some “oomph” and pizzazz, and makes it go viral“. You’ll Cry Tears of Joy When You Learn how Easy Viral Videos Can Be MOZ Blog [...]
The latest ‘Web Marketing Today’ blog post is titled “4 Fears of Video Marketing and How to Overcome Them”. Pamela Neely says, “It’s getting harder to ignore video. YouTube is the second largest search engine. Cisco recently predicted that global online video traffic will be 55 percent of all consumer Internet traffic by 2016. I could go on with statistics asserting how important video is, but you’ve probably heard most of them. You already know video is important. If your video marketing is still stuck on your to-do list, here are the four most common reasons why, and how to fix... [...]
The latest article on ‘Marketing Land’ is titled “YouTube TrueView Ads Update Coming In April: What You Need To Know”. Ginny Marvin says, “YouTube’s TrueView video ads have become a wildly efficient way to reach large audiences at relatively low cost. Google has continued to refine the somewhat confusing options for TrueView ads and is set to make another change starting in April. This latest move is an effort to simplify the buying process while giving advertisers a full set of targeting options. Google already axed the in-slate ads that showed in videos that... [...]
The latest article on ‘Marketing Land’ is titled “Twitter Makes Video Watching Easier With One-Click Inline Viewing”. Martin Beck says, “Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier. As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users’ timelines. Instead of showing up as a link, that requires several clicks to view, video items will display with an inline thumbnail. It’s how Twitter’s six-second Vine... [...]