Todd Wasserman says, “There was a close game between the New England Patriots and the Seattle Seahawks on Sunday at the University of Phoenix Stadium. But in other arena, YouTube handily defeatedFacebook — at least in terms of Super Bowl ad views.Facebook videos, however, got shared five times more than YouTube ads.YouTube’s official count as of Monday morning was 234 million views on Super Bowl ads that were uploaded to the platform. Facebook declined to offer a comparable figure, but an analysis by Mashable shows YouTube got roughly three times the amount of views — 50.5 million... [...]

David Moth says, “Product videos are proven to correlate with higher online conversion rates, yet video remains an underused feature in ecommerce.One of the reasons for this is likely the fact that it’s difficult to know where to start.Once you’ve decided whether or not to do the videos in-house or through an agency, you’re faced with the fact that there are a huge variety of ways you can demo a product.The easiest way to avoid this headache is to simply not bother.But the benefits of using product videos are too great to ignore, with some brands achieving a 25% increase in conversions”.How... [...]

Jesse Torres says, “More than 1 billion unique users go to YouTube’s site each month, consuming more than 6 billion hours of video, according to the company. YouTube estimates that this averages out to be about one hour for every human on Earth.Thus, there’s an incredible opportunity for business owners who choose to market their product or service by way of videos that provide meaningful content followed by a call to action.Beautiful photos that used to sell products or services are no longer enough to tell a story and encourage the engagement of a consumer, a Launch... [...]

Whiteboard videos, if professional looking , can be effective tools in marketing products and services.Dr David Kyte (a psychologist) and Piers Baker (a cartoonist), both of them effective marketers, have created a package of SVG graphic components and video psychology instruction that can increase the quality of your ads several-fold.They call their package of training and graphics Doodle Ads.The SVG graphics are just what is needed to use in video creation software, such as Video Maker FX, Easy Sketch Pro, and ExplainDIO.You get over 170 of these graphics that you can mix any way you like,... [...]

HubSpot team says, “Business owners and entrepreneurs are busy people; they often lack the time to read through marketing materials. So how do you get them to pay attention to your info? For many, the answer has become video.Short videos are easy and personable — just the thing to encourage sales. So we asked 13 successful founders how they were incorporating video into their marketing efforts, and why it was working”.13 Interesting Ways to Use Video in Your MarketingHubSpot  [...]

Whether online or in a live presentation, you need to keep people’s attention. Action, movement and excitement help you do that. Motion Suite Pro V.2 provides you 138 new HD Motion Backgrounds that include many different themes that you can use to enhance any rich media project, online or offline. Motion Suite Pro V.2 is compatible with your favorite video editing software, such as PowerPoint (2010 and above), Open Office, Keynote, Explaindio, VideoMaker FX, Easy Sketch Pro V.2 and many more.It can be used in any of the marketing videos you build to avoid a mundane feel.Each of the 138 videos... [...]

Jim Nail says, “The press coverage of my report “Making Sense of New Video Consumption Behaviors” — and especially the number they highlighted that 46% of the “core” TV audience watches linear TV in a typical month — raised a lot of questions (and skepticism!) on the Research Wonks list serve. I figure if they had those questions, others might, too, so here is the response I posted there:“The media always looks for the headline-grabbing, shocking, number and the 46% watch linear certainly qualifies. I used this number in passing to set up the report... [...]

Alex Debelov says, “Video, if done right, is a powerful storytelling format in the world. Indeed, sight, sound and motion elicit great emotion. It has the power to make us laugh, to cry, to contemplate big ideas and call people to action. With video advertising expected to grow 21 percent annually, it has never been a better time to be a content creator.Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.Here are five ways to maximize a video initiative in order to make your video advertisement... [...]

Lauren Orsini says, “Video posts per person have increased 75% globally, 94% in the United States since the last year, Facebook reports.In a Thursday post on itss media blog, the social network revealed that Facebook has averaged more than 1 billion video views every day since June 2014, and in the United States, 50% of returning visitors watch at least one video daily.It’s a spike that has at least one analytics company proclaiming that Facebook is now bigger for video than YouTube, at least when it comes to official accounts. According to Socialbakers, brands posted 20,000 more videos... [...]

Martin Beck says, “By now there’s no doubt that Facebook is a major player in the online video world.Every day Facebook users watch more than a billion clips on the social network. There’s evidence that Facebook is closing in on YouTube as the No. 1 place for marketers to post their videos. In October, comScore reported that on desktop Facebook has surpassed Google’s platform in monthly video views.Today, Facebook added a bit more evidence, reporting a 75% increase since last year in the number of videos being uploaded on its network. That figure is higher in the United States, 94%,... [...]