The latest article on  ‘Marketing Land’ is titled “How Gmail Improved Security & Email Analytics by Caching Images”.Tom Sather says, “Google officially announced that images in Gmail would be enabled for all webmail users on December 12th (with iOS and Android Gmail apps following suit sometime in January), regardless of whether or not the recipient clicked “display images below.” This change should prove to be a boon for email marketers, but not without some tradeoffs.“Images Off” A Matter Of SecurityHTML emails — specifically, scripts, images... [...]

The latest post on ‘Mashable’ is titled “5 Alternatives to Releasing Your Email Address Publicly”.Sara Roncero-Menendez says, “No one likes an inbox filled with spam and unsolicited requests from strangers, but if you give out your email address regularly or display it on a public website, that could be your fate.Despite the hazard of unwanted messages, email remains one of the easiest and fastest ways to connect with people in a professional manner. Luckily, there are ways to maintain your inbox and get the important messages you need, without all the clutter.Here are five... [...]

The latest article on ‘MarketingProfs’ is titled “Eight Steps to Setting Up a Successful Email Marketing Welcome Series”.Ben Liau says, “The vast majority of opted-in subscribers these days are usually either inactive or they haven’t yet placed their first order. Getting new subscribers to make their first purchase is the first barrier to turning them into a longer-term paying customer.By sending newly opted-in subscribers a series of email communications encouraging them to buy, you ensure that they are kept engaged and likely to buy within a targeted period of time. That series... [...]

The latest ‘Aweber’ blog post is titled “Get Your Business Online For The New Year”.Rebekah Henson says, “In AWeber’s home state of Pennsylvania alone, 56% of businesses do not have a website.Maybe you’re one of them.A website is your online hub. It’s the first place people go to find out about you – your hours, your products, your services, what you’re all about. In fact, 97% of Internet users go online to learn about local businesses. And it makes building your email list a lot easier when you can put a sign up form right on your site!If your business isn’t online... [...]

The latest article on  ‘Marketing Land’ is titled “Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks”.Greg Sterling says, “According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be “diversifying” their social media usage.According to new Pew survey findings out this morning, “42 percent of online adults use two or more [  ] social networks.” Among... [...]

The latest article on  ‘Marketing Land’ is titled “Ten Bold Predictions For Affiliate Marketing in 2014”.Liane Dietrich says, “When it comes to affiliate marketing, 2013 was quite an interesting year. Some of the biggest milestones included arecord-breaking e-commerce holiday season, double-digit network growth, and the closing of the Google Affiliate Network. And let’s not forget about “Cookiegate,” which was sparked when Mozilla announced plans for its Firefox browser to block certain cookies.As we look back on 2013, we can’t help but make educated... [...]

The latest article on  ‘Marketing Land’ is titled “2013 In Analytics & Marketing: Our 10 Most Popular Columns”.Pamela Parker says, “From Annie Cushing’s series on how to get the most from Excel to Nan Dawkins’ musings on Google’s Universal Analytics and Social Media measurement, it’s been a busy year in Analytics here at Marketing Land.The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering Analytics-related topics from Search Engine Land, opening up the opportunity for them to write beyond... [...]

The latest article on  ‘Marketing Land’ is titled “Top 11 Email Marketing Columns For 2013”.Pamela Parker says, “What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring furtherFollowing, you’ll find the top 11 columns — this is our content contributed by expert practitioners of email marketing — published in 2013, as measured by pageviews on Google Analytics.... [...]

The latest article on ‘Website Magazine’ is titled “Show Your Emails Some Responsive Love”.The WM team says, “Many marketers are considering how to implement responsive design on their websites, but few have extended the same focus to their email campaigns. In fact, GetResponse reports that 41 percent of emails are opened on mobile devices, while data from Econsultancy shows that just 25 percent of marketers are optimizing their email messages for mobile’s small screen.Luckily, the Web is full of responsive email templates, which ensure subscribers see messages as intended“.Show... [...]

The latest article on ‘Business 2 Community’ is titled “Google Plus: 6 Reasons You Should Be Using It”.Tommy Landry says, “Social networking platforms run the gamut of features, usage patterns, and adoption, and Google Plus is no different. If you are in the social media marketing game, you should already know a lot about Google Plus. That includes the biggest knock on it as a social media platform – that adoption remains too low for most social marketing professionals to care.But hey, times change and 2014 is upon us. If you haven’t gotten on board with Google Plus... [...]