‘How Gmail Improved Security & Email Analytics by Caching Images’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “How Gmail Improved Security & Email Analytics by Caching Images”.
Tom Sather says, “Google officially announced that images in Gmail would be enabled for all webmail users on December 12th (with iOS and Android Gmail apps following suit sometime in January), regardless of whether or not the recipient clicked “display images below.” This change should prove to be a boon for email marketers, but not without some tradeoffs.
“Images Off” A Matter Of Security
HTML emails — specifically, scripts, images and links — have been disabled in email clients for so long that it can be hard to remember why this is the norm. In the early days of HTML emails, many hackers took advantage of vulnerabilities in email clients’ rendering engines to execute code, in addition to having victims click on a link or open an infected attachment“.
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