In data analysis, sampling is the practice of analyzing a subset of all data in order to uncover meaningful information in the larger data set.In Google Analytics, sampling is used for understanding campaign performance and improving future campaigns.OnlineMetrics contributor Paul Koks has published a post on how sampling works in Google Analytics 4.He says, “I have been using Google Analytics for 10+ years now and one of the biggest pains in Universal Analytics is sampling. There are certainly ways to deal with it, but for the regular (non-paying) user there isn’t a very good solution.Today,... [...]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field.Ahrefs has published a new video titled ‘How to do Influencer Marketing to Grow Your Business’ to help you use influencer marketing to grow your business.In this video, you’ll learn how to do influencer marketing by finding, vetting, and partnering with the right influencers to grow your business.Ahrefs [...]

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It comes from Google’s Search Quality Rater guidelines. E-A-T became well known after Medic Update in August 2018.Search Engine Journal contributor Kevin Rowe has published a guide called ‘E-A-T & Link Building: A Guide to Evaluating Prospects’.He says, “E-A-T has been a hot topic when it comes to on-site content.But why, how, and when should you consider concepts in E-A-T with link building efforts?Your site cannot have E-A-T without a link and brand mention profile.In the Search Quality Rater... [...]

There are several elements such as content, keywords, etc. that play an important role in ranking your website in Google.It is important to know whether click-through rate (CTR) can also impact your website’s performance as a direct ranking factor.Search Engine Journal’s Miranda Miller has published an article solving this query.She says, “The Claim: Click-Through Rate (CTR) as a Ranking FactorThis one has been a hotly contested topic almost as long as we’ve practiced SEO.In his 2002 paper Optimizing Search Engines using Clickthrough Data, Thorsten Joachims of Cornell argued... [...]

Ignite Visibility is hosting a webinar ‘Rank #1 In 2021’ on Wednesday, October 14 at 11.00 am PT.Key speakers of this webinar include John Lincoln CEO, Author & Industry Speaker, Fernando Angulo Head of Communications, SEMRush, and Jen Cornwell, SEO Digital Strategist.You will learn the following from the webinar:Get your foundation right for Core Web Vitals, the new Google ranking factor.Understand the key user metrics that will determine the success of your SEO efforts.Find out the CRO opportunities that can drive perpetual growth for your organization.Learn groundbreaking... [...]

The Google Search Central team has published a new document titled ‘Best practices for ecommerce in Google Search’.The Google team says, “A critical challenge for any ecommerce website is being discovered. Acquiring customers and building a relationship with them is an important driver of business growth, and Google can help shoppers discover your site at each stage in the shopping journey.This set of guides is for developers who are building websites and that want to ensure that the site works well with Google. The focus is on online commerce sites (ecommerce), but many of... [...]

Whether you monetize your sites with Adsense or Amazon or e-commerce, you know that your Google rankings are extremely important.Whatever you do online, your site’s rank for relevant keywords in Google is key to your long-term success. If your site is built on WordPress, WhatsMyRank automatically updates you daily.Ankur Shukla has released this new WordPress plugin that makes sure you always know where you stand.You select the keywords that are important to you. You can also select which Google site (Google.com or one of the country-specific Google sites) you are interested in. You can... [...]

Google Analytics gives marketers the ability to analyze website data for their business, and make informed decisions. In October 2020, Google launched Google Analytics 4.Seer Interactive has published a comprehensive guide to Google Analytics 4 to help new marketers easily use it.Julian Litvak says, “There is an explosion of need for marketers with GA4 capabilities and recent graduates, with knowledge of the tool, will greatly benefit. The evolution of data privacy, artificial intelligence and online behavior, will make Google Analytics 4 vital to savvy businesses that want to succeed in... [...]

According to Cyberclick, in 2021, influencer marketing is forecasted to grow to be a $13.8 million market. It is estimated that 75% of brands will dedicate part of their marketing budget to this strategy in 2021.iPullRank has published a new episode of the Rankable podcast ‘B2B Influencer Marketing 101’ featuring Anton Shulke, Head of Influencer Marketing at Semrush.The iPullRank team says, “On this episode of Rankable, we hosted Anton Shulke, Head of Influencer Marketing at Semrush, to discuss the topic “B2B Influencer Marketing 101.”B2B Influencer Marketing is often... [...]

Ahrefs contributor Brett G. Friedman has published an article highlighting six steps to find influencers in your niche.He says, “Influencers come in all shapes and sizes, so finding the right fit for your product can prove challenging. But fear not! It’s easier than it looks. If you know your product and can plan a budget, it’s all fun and games from there.Here’s a process for finding influencers:Figure out your budgetLook for influencersCheck which platforms they useSearch popular platforms for more influencersChoose the best influencersMake your pitchStep 1. Figure out... [...]