Google Shares Best Practices for E-commerce
The Google Search Central team has published a new document titled ‘Best practices for ecommerce in Google Search’.
The Google team says, “A critical challenge for any ecommerce website is being discovered. Acquiring customers and building a relationship with them is an important driver of business growth, and Google can help shoppers discover your site at each stage in the shopping journey.
This set of guides is for developers who are building websites and that want to ensure that the site works well with Google. The focus is on online commerce sites (ecommerce), but many of the points are equally relevant to sites that list products that are only available at brick and mortar stores. When you share your ecommerce data and site structure with Google, Google can more easily find and parse your content, which allows your content to show up in Google Search and other Google surfaces. This can help shoppers find your site and products.”
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