Cookie deprecation and privacy regulations are changing the ways brands and agencies advertise online. Central to that change is Google—as a shaper of ad tech, a platform provider, and the preeminent search destination.AdWeek is hosting a webinar ‘Create a Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future’ on Thursday, March 3, 2022, at 1.00 pm EST.The AdWeek team says, “Join Google experts from Cisco and Merkle | Cardinal Path for a detailed look at building an effective and impactful strategy to maximize Google’s stack to work smarter for your... [...]

SEO is the backbone of your business. With a strong SEO strategy, you can attract more and more visitors to your website and increase sales.HubSpot has published a new video ‘SEO Tips For Beginners | Rank #1 on Google in 2022’ to help you improve your Google search rankings.The HubSpot team says, “In this video, we’re discussing SEO tips for beginners that will help you rank #1 on Google!”HubSpot [...]

Search Engine Journal is hosting a live podcast ‘Google Analytics: What’s A Good Bounce Rate In 2022?’ on Friday, February 18, 2022, at 3 pm ET. The podcast will feature Kayle Larkin, a data-driven SEM strategist at Larkin SEO.Loren Baker says, “Kayle is the “legit” Analytics + SEM consultant for B2B and eCom companies worldwide. She also made GA’s list of “Women in Analytics” for 2020.She has written guides on using Google Analytics to build profitable marketing campaigns on Search Engine Journal and Ahrefs. Her guides have also been shared on Twitter and LinkedIn... [...]

Search Engine Journal’s Loren Baker is hosting a live podcast on ‘The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing’ featuring Adam Riemer, CEO of Adam Riemer Marketing, Regina Fischedick, Senior Partner Manager of Refersion.Baker says, “We know SEO works.We know Influencer Marketing works.We know Affiliate Marketing works.In 2022, these three come together to give your business the extra boost needed to outperform your competitors.And, we’re going to help you capitalize on these tactics.Join Adam Riemer, CEO of Adam Riemer Marketing, Regina Fischedick,... [...]

Google has launched a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API lets you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software, like any API would.The Google Search Central team says, “Today we’re launching the new Google Search Console URL Inspection API, which gives programmatic access to URL-level data for properties you manage in Search Console.The Search Console APIs are a way to access data outside of Search Console, through external applications and products. Developers... [...]

There are several elements that work as Google Ranking Factors. By utilizing them in the right way, you can continue to get more traffic from the search giant.Search Engine Journal has published two articles highlighting Link Velocity & Local Citations Google Ranking Factors.In her article Are Local Citations (NAP) A Google Ranking Factor?, Miranda Miller says, “Citations have long been widely accepted by SEO professionals as a key local ranking factor.“Consistency of citations” came in at #5 in Moz’s 2020 industry survey of what SEO pros believe are local ranking factors.... [...]

Krista Seiden has published a new video ‘GA4 Quick Tips – Pages Report’ highlighting the Pages report that helps Google Analytics 4 users gain a better understanding of their website’s performance.In this short video, KS Digital founder and former Googler Krista Seiden walks you through Pages Reporting in Google Analytics 4KS Digital [...]

Influencer marketing helps you to work with influencers to reach your target audience to boost conversions.HubSpot contributor Kristen Baker has published an in-depth article on influencer marketing in 2022.She says, “Influencer marketing is an investment — to get it right, you have to devote time to ensure you find the right influencer to promote content that appeals to your target audience.You also have to spend money and/ or resources to reward the influencer, run various campaigns with the influencer, and more depending on your specific marketing goals.Here are some statistics to... [...]

Social Media Examiner founder Michael Stelzner has published an article highlighting major influencer marketing trends and how marketers can make the most from it.He says, “Are you looking for a better way to promote your products? According to our research, 65% of marketers want to leverage influencers.In this analysis, you’ll discover the latest trends focused on influencers.Influencer Marketing Growth ProjectionsAccording to eMarketer, 2021 kicked off a major growth year for businesses investing in influencers. By 2023, it will be a $4.62 billion industry in the United States alone.A... [...]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field.Entrepreneur magazine contributor Christina-Lauren Pollack has shared some useful tips to run successful influencer marketing campaigns.She says, “According to Statista, “Influencer marketing is on the rise, which is made apparent by the recently released figures indicating that value of this specific market more than doubled between 2019 and 2021, growing... [...]