Google Analytics gives marketers the ability to analyze website data for their business, and make informed decisions. In October 2020, Google launched Google Analytics 4.

Seer Interactive has published a comprehensive guide to Google Analytics 4 to help new marketers easily use it.

Julian Litvak says, “There is an explosion of need for marketers with GA4 capabilities and recent graduates, with knowledge of the tool, will greatly benefit. The evolution of data privacy, artificial intelligence and online behavior, will make Google Analytics 4 vital to savvy businesses that want to succeed in online marketing.

Third-Party Cookieless Future

The way that people are being tracked on the internet is changing, and Google Analytics is evolving as well. Traditionally Google Analytics works by setting cookies on a user’s browser when they visit a site. Cookies are packets of data that allow websites to identify users and “remember” their information.

Cookies are a widely adopted technology on the web and are commonly used on most websites. Due to data compliance laws, the state of cookies on the internet is changing. Third-party cookies, cookies created by websites other than the one you’re visiting, are going away.”

Google Analytics 4 For New Marketers

Seer Interactive

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