According to an eMarketer report, spending on influencer marketing in the U.S. will reach 33.6% from $2.76 billion in 2020 to $3.69 billion in 2021.Search Engine Journal contributor Greg Jarboe has published an article highlighting some ways to calculate the ROI of influencer marketing campaigns.He says, “Influencer marketing is big business. But how do you know whether your campaigns are delivering results?Like all forms of digital, influencer marketing must be measurable and have a demonstrable ROI to work as a viable marketing tactic.Some influencer marketing gurus challenge the very... [...]

By finding the right influencers in your niche, you can grow your online reach and make the most of your marketing investments.Watch HubSpot’s new video to discover some useful strategies to find the best Instagram influencers for your brand.The HubSpot team says, “The power of Instagram Influencers on business is undeniable. They can help you reach a huge audience, increase awareness, and even generate more revenue for your brand. But how do you find Instagram Influencers? In this video, I’ll show you the tools you should use to find an Influencer and what to do once you make... [...]

Towards Data Science contributor Chloe Morgan has published an in-depth article titled ‘How to Measure User Interactions in Google Analytics’.Morgan defines interaction as “An interaction is any touch point with an element on a website. These are defined by Analysts or Google Analytics Users and can be clicks, hovers, scrolls etc.”This article answers questions such as:What is an interaction?What’s the difference between event metrics in GA?When should you use Unique Dimension Combinations?How to calculate Interaction Rate.How to Measure User Interactions in Google... [...]

Google’s increased tendency to ignore your title tag and rewrite titles for the SERP is a major issue that SEOs are facing.Semrush is hosting a webinar ‘Is Google Rewriting Your Titles on the SERP? What You Should Know’ on Wednesday, November 4, 2021.The Semrush team says, “With decreased CTR at play, we’re here to keep you up-to-date on what’s happening, where it’s happening, and why it’s happening. Regain control over your SERP titles with Cindy Krum, Founder of Mobile Moxie and Mordy Oberstein, Head of Communications at SemrushGet insights on:Why Google decided... [...]

Online search has become a skill today. With the right set of keywords and proper use of operators, you can find what you want easily on any search engine.AARP contributor Marc Saltzman has shared eight tips to use Google and other search engines more efficiently.He says,”With billions of web pages in cyberspace, you could waste a lot of time — or worse, money, should you get scammed — scouring for what you’re after and, in many cases, coming up empty.1. Be specific with what you wantIf broadly worded searches, such as “car classifieds,” yield too many results,... [...]

Google Analytics 4 (GA4) has been with us as a completely different analytics tool with an increased feature set that promises to bring mobile app and web data together in a simpler and more powerful way.Adswerve contributor James Angerman has published an article on building your Google Analytics 4 skillset using new demo properties (GA4 demo properties released by Google).He says, “Google has released two new public GA4 demo properties with different implementations designed to highlight different features of GA4 properties. The first is a web-only GA4 property that highlights the eCommerce... [...]

The Google Analytics 4 (GA4) platform has been with us for almost a year now. It has been loaded with numerous features to help you improve your website performance.Builtvisible contributor Gary Stubbenhagen has published a comprehensive article on preparing for the GA4 switchover.He says, “Google Analytics 4 (GA4) turns a year old in just a few weeks, so you should have some idea of what the platform is and its capabilities already.But if you’ve somehow managed to dodge the barrage of content over the past year, now’s the time to stop ignoring it, get serious and swot up – because... [...]

Google Trends offers an extra resource for keyword research. It allows users to compare search terms against each other and displays the data in an easy-to-understand graph. It also enables marketers to create new content based on the relative popularity of similar subjects and keywords.Simon Rogers Data Editor, Google Trends has shared 15 tips for getting the most out of Google Trends.He says, “To celebrate Google Trends’s 15th anniversary, we took a look at what questions about it have…well, trended. “How to use Google Trends?” and “how does Google Trends work?” were among... [...]

Effective influencer marketing helps you grow your brand by selecting the right influencers in your domain.On the other hand, Peer-to-peer marketing is the process where consumers recommend products or services to their peers.HubSpot contributor Caroline Forsey has published an article justifying P2P marketing as a good alternative to influencer marketing.She says, “P2P marketing relies on your current customers to recommend your products and services to their friends, families, and acquaintances. Influencer marketing, on the other hand, uses well-known figures (typically figures in popular... [...]

Google’s increased tendency to ignore your title tag and rewrite titles for the SERP is a major issue that SEOs are facing.Semrush is hosting a webinar ‘Is Google Rewriting Your Titles on the SERP? What You Should Know’ on Wednesday, November 4, 2021.The Semrush team says, “With decreased CTR at play, we’re here to keep you up-to-date on what’s happening, where it’s happening, and why it’s happening. Regain control over your SERP titles with Cindy Krum, Founder of Mobile Moxie and Mordy Oberstein, Head of Communications at SemrushGet insights on:Why Google decided... [...]