Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field.Entrepreneur magazine contributor Christina-Lauren Pollack has shared some useful tips to run successful influencer marketing campaigns.She says, “According to Statista, “Influencer marketing is on the rise, which is made apparent by the recently released figures indicating that value of this specific market more than doubled between 2019 and 2021, growing... [...]

The Google Analytics platform provides you with easy-to-understand reports that can be used to plan and execute your further marketing campaigns.Databox Inc. contributor Djordje Cvijovic has published a comprehensive article on ‘Google Analytics Automated Reports’.Cvijovic says, “As marketers, we’re always looking for new ways to streamline our workflow and save time. And that’s where automation comes in. If you are a Google Analytics user, automated reports are a great way to help you make the most out of your data.Wondering how? Discover the benefits of automated Google... [...]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field.The Search Engine Journal team has shared seven tips to get influencers to promote your brand on a budget.The SEJ team says, “Go data-driven with your influencer marketing with our free guide on getting and using data to run more impactful campaigns at a lower cost.1. Meet The Four Tiers of InfluencersThese days, there are thousands of great influencers on social... [...]

By evaluating how your social media marketing campaigns are performing, you can continue to make the required changes for achieving better results.Orbit Media’s Andy Crestodina has shared five ways to help you use Google Analytics to track social media.He says, “This post shows the step-by-step process for answering each of these questions.How much traffic is social media bringing to your site?Which specific social networks are sending traffic to your site?How much social traffic is going to any specific blog post or web page?How to create a segment to see social media traffic... [...]

Google’s Trends Expert Jenny Lee has published a blog post highlighting 21 search trends for the year 2021.She says, “Every year, the Search team takes a step back to look at the big picture to bring us Year in Search, a fascinating exercise in analyzing global trends. This year, Search showed us how people prepared to leave quarantine fashion behind as well as what celebrities, movies, TV shows and moments fascinated us. Here’s a look at pop culture trends that really popped in 2021, according to Google Trends data.1. This year we saw search interest for “Millennial”... [...]

Google Analytics has been utilized by marketers to better understand campaign performance and help with data-driven decisions for marketing attribution/resource allocation.Click Insight has published an article stating why Google Analytics 4 (GA4) is valuable to marketers.The CI team says, “GA4 is geared towards marketers.1) GA4’s User Interface Layout with Customer Life Cycle in MindFor marketers looking to identify the right time to serve content, it is critical to understand where customers/users are in the Customer Life Cycle and what their behavior is within a particular stage.With... [...]

Semrush contributor Michelle Ofiwe has published an article listing 35 insights that Google Analytics can give you about your website.She says, “In Google Analytics, a metric is a single, measurable piece of data. Metrics can appear in sums or ratios.Some common Google Analytics metrics include pages per session, screen views, bounce rate, and time on page.Insight 1: Active Users on SiteThis metric indicates how many active users are on your site in real-time. You can also use this metric to double-check if you’ve set up Google Analytics correctly on your website.Insight 2: Top Active... [...]

Quality traffic helps you to boost business success. By creating an SEO strategy that drives organic traffic to your website, you can create more sales opportunities.MOZ contributor Adriana Stein has published an in-depth article on measuring the quality of your SEO traffic using Google Analytics.She says, “We can go on and on about Google Analytics, but today we’re specifically looking at traffic quality. Here are the top metrics to keep an eye on:Engagement metrics: time on site, pages per session, exit rateConversion metrics: conversion rate, form submissions, other goal completions,Relevance... [...]

Influencer marketing has emerged as one of the more effective marketing channels in today’s ever-expanding media landscape. But knowing where to begin incorporating influencers for your business can be intimidating.Entrepreneur magazine has made available an on-demand webinar ‘Six Steps to Building Influencer Marketing Campaigns’.The Entrepreneur team says, “In this on-demand webinar, Jason Falls, author of the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, will walk you through the six steps to develop successful influencer marketing campaigns.... [...]

Today’s businesses are very much dependent on how their websites are performing in Google Search. Getting included in the search results has become a necessity.MOZ contributor Tomek Rudzki has published an article answering this critical question: ‘Why Getting Indexed by Google is so Difficult.He says, “Most websites, big or small, have lots of content that should be indexed — but isn’t. And while things like JavaScript do make indexing more complicated, your website can suffer from serious indexing issues even if it’s written in pure HTML. In this post, let’s address... [...]