Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift.SEMrush is hosting a webinar ‘Core Web Vitals: Do’s and Don’ts’ on Tuesday, May 4, 2021.The SEMrush team says, “A super practical webinar for all of you out there struggling with Core Web Vitals Optimization. We will host Shay Toder, who is a master of page speed optimization, and learn everything... [...]

Photo Credit: PixabayEffectively marketing your business means building a connection with your customers based on who they are and their needs, values, and wants. Unfortunately, while most companies understand the importance of marketing, many fall short of implementing strategies that resonate with their customer base. They also fall short of using the right vehicles for their marketing efforts. One of the most popular vehicles for marketing your business is social media. Social media started as a way for people to stay connected but has since grown into a platform for companies to use to... [...]

Influencer marketing is the process of employing content creators to reach your target audience, raise brand awareness, and drive traffic to your website. According to the State of Influencer Marketing 2021 report, 90% of marketers believe influencer marketing to be effective.Marketing Land has published an article highlighting some useful strategies to help you find the perfect influencers for your brand.The ML team says, “Some people start influencer search by Googling a list of influencers in their industry. However, most YouTube and Instagram influencers’ rankings are likely to be... [...]

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift.SEMrush is hosting a webinar ‘Core Web Vitals: Do’s and Don’ts’ on Tuesday, May 4, 2021.The SEMrush team says, “A super practical webinar for all of you out there struggling with Core Web Vitals Optimization. We will host Shay Toder, who is a master of page speed optimization, and learn everything... [...]

By getting your website listed in Google search, you can create newer opportunities for business growth. There are various ways you can let Google know about your blogs and websites.Ahrefs contributor Joshua Hardwick has shared a five-step process to help you submit your website to Google in 2021.He says, “If you want search engine users to be able to find your website, it needs to be indexed.But how do you submit your website to Google in 2021? And do you even need to?In this guide, you’ll learn:How to submit your website to GoogleHow to submit URLs to GoogleIf and why you need... [...]

The Google Analytics 4 (GA4) platform has undergone several changes to provide us with better insights into marketing. By setting up web-based GA4 tracking, you can allow GA4 to begin collecting data.Seer Interactive contributor Jennifer Blunt has published a step-by-step guide to help you set up Google Analytics 4 (GA4) web tracking.says, “With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to... [...]

Search Engine Journal’s Matt Southern has reported that the Google Page Experience algorithm update has been rescheduled from May to mid-June 2021.He says, “Google is pushing back the launch of its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June.Originally scheduled to launch in May, Google’s updated timeframe for the Page Experience update gives site owners at least another month to prepare.Google says in a blog post that the Page Experience update will start rolling out in mid-June, but will not play its full role in search... [...]

Google penalties are strikes against individual websites that demote certain ranking factors in Google’s search algorithm.Vertical Leap SEO specialist Marie Turner has published a comprehensive article explaining how to remove a Google Penalty.She says, “To remove a Google penalty from your website, you have to fix the issues flagged up and then show Google that everything is resolved before your penalty will be lifted. So, the typical process for removing a manual action penalty involves three key steps:Identify & fix all relevant issuesSend a reconsideration request to GooglePut... [...]

With a combination of effective SEO strategy with the selection of the right keywords, you can achieve higher Google rankings and grow your business.Content Marketing Institute contributor Manick Bhan has published an article highlighting five mistakes that Google doesn’t like and how you can stop making themHe says, “Here are five common reasons pages don’t rank higher – and what you can do to change that.1. Pages with poor content qualityWhen someone says they want to rank in search results, I ask, “Do you really think that your content is worthy of page 1?” Most of the time,... [...]

Search Engine Journal’s Matt Southern has published an article quoting Google’s John Mueller saying: “Changing publishing dates on web pages, without making any significant changes, will not help to improve rankings in Google search results”.He says, “Google’s John Mueller advises that changing publishing dates on web pages will not improve search rankings if no significant changes were made to the content.Mueller offers this advice during the Google Search Central SEO hangout recorded on April 1.A site owner submits a question to Mueller regarding updating the... [...]