The constantly changing Google algorithm is aimed at improving the search experience for its users. By keeping pace with these updates, you can continue to increase your website traffic.The Content Marketing Institute contributor Jim Yu has published an article featuring helpful content dos and don’ts for the new Google update.He says, “To produce helpful content, you need to become more thoughtful about understanding your target audience, their search intent, who you target, and what you create.First, think about how audiences become frustrated with sites and, specifically, content.... [...]

A 301 redirect signals a permanent redirect from one URL to another, meaning all users that request an old URL will be automatically sent to a new URL.Search Engine Journal contributor Kristi Hines has published an article explaining whether 301 redirects are a Google ranking factor.She says, “301 redirects may not boost the rankings of your webpages, but they can ensure that both Google and search users are directed to the content you want them to find.They also ensure you don’t lose the ranking signals built to old URLs when moving them to new ones.But while they are essential for... [...]

MOZ has published the latest episode of the Whiteboard Friday video series ‘Top 4 Things to Know About GA4’ featuring Dana DiTomaso.The MOZ team says, “In this week’s Whiteboard Friday, Dana brings you some details on the exciting new world of Google Analytics 4. Watch and learn how to talk about it when clients and coworkers are intimidated by the move.”MOZ [...]

Backlinko’s Brian Dean has published a comprehensive article featuring Google’s 200 ranking factors for 2022.He says, “You might already know that Google uses over 200 ranking factors in their algorithm…But what are they, exactly?Well, you’re in for a treat because I’ve put together a complete list.Let’s dive right in.1. Domain Age: Many SEOs believe that Google inherently “trusts” older domains. However, Google’s John Mueller has said “domain age helps nothing“.2. Keyword Appears in Top Level Domain: Having a keyword in your domain name doesn’t give you... [...]

High-quality content, mobile-first strategy, page experience, page speed, and on-page optimization are some top-ranking factors.Search Engine Journal contributor Matt G. Southern has published an article explaining the importance of title tags in Google search results.He says, “Google unquestionably uses the HTML title tag to understand what pages are about so it can rank them in search results.The company’s official SEO starter guide recommends unique, accurate, and brief but descriptive titles on all website pages.But when it comes to the strength of page titles as a ranking factor,... [...]

The Google I/O team has published a new video ‘The latest on Google Search for site owners’ featuring Dikla Cohen and John Mueller.Dive into what’s new and important across Google Search for website, CMS, and hosting platform developers. [...]

With Google’s latest update, Helpful Content, it’s more important than ever to make sure your website delivers compelling, helpful content to users.Search Engine Journal is hosting a webinar ‘How to Adapt to Google’s Helpful Content & Core Updates’ on Wednesday, October 19, 2022, at 2.00 pm ET.The SEJ team says, “Discover how to adjust your content production to maximize results.You’ll Learn:How to create helpful content for Google.How to scale authority and leverage your subject matter experts as part of your production cycle.Ways to recover if you’ve been... [...]

When it comes to Google search rankings, we need to consider several factors that affect performance.Search Engine Journal contributor Roger Montti has published an article answering the question on whether Google penalizes sites with the same look.He says, “Google’s John Mueller answered the question if Google penalizes sites that are nearly identical. Mueller used examples of different levels of similarity between sites and suggested which one to avoid.Will Google Rank Sites that Look the Same?The question asked was about whether two sites that look similar could still rank in Google... [...]

Google Search Central has published a new document featuring ‘Google Images best practices’.The GCS team says, “Google Images is a way to visually discover information on the web. Users can quickly explore information with more context around images with new features, such as image captions and prominent badges.By adding more context around images, results can become much more useful, which can lead to higher quality traffic to your site. You can aid in the discovery process by making sure that your images and your site are optimized for Google Images. Follow our guidelines... [...]

Industry Dive has published a new report ‘3 Factors Fueling the Influencer Impact on Marketing’.The Retail Dive team says, “Influencer ROI is also 11 times greater than other digital marketing tactics, generating $5.20 for every dollar spent. Plus, influencer marketing tends to be cheaper than traditional advertising methods. How can that be? Factors helping to fuel the influencer impact include:Micro-influencers: Those with 5,000 to 20,000 followers offer authentic content fueling conversion for a cheaper price pointShort-form videos: Whatever version, short-form video... [...]