CreatorIQ is hosting a webinar ‘How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact’ on Tuesday, November 15, 2022, at 1.00 pm EST.The eMarketer team says, “Join CreatorIQ on November 15th for an interactive webinar on the challenges and opportunities of unified measurement in influencer marketing. We’ll be joined by guests Casey DePalma, Senior Director, External Communications and Engagement at Unilever North America, along with Jessica Liu, Senior Analyst at Forrester Research. The webinar will open with a presentation from Forrester, sharing proprietary... [...]

Search Engine Journal contributor Kristi Hines has published an article explaining whether internal links are a Google ranking factor.She says, “Google’s documentation about how search works and its starter guide on how site owners can help Google understand their content explain internal links’ importance.You can also find advice on Twitter and YouTube from Google representatives about optimizing internal links to help Google determine the most critical pages on your website.Internal links are a part of the ranking factors that help determine where your webpages will rank in search... [...]

Google is testing a new label in the search results to tell searchers what is a quick read or a page that takes less than five minutes to read.Neil Patel has published a new video ‘What Google’s Quick Read Test Tells Us About the Future of SEO’ talking about the future of SEO.He says, “What Google’s Quick Read tells us about the future of SEO. If you haven’t seen yet, Google’s running an experiment called Quick Read. It is where they let you know in the search results if something is fast read or not. It looks something like this. It’s actually been... [...]

Google’s helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience. This update requires quality content and a strong SEO strategy too.MarketingProfs contributor James De Roche has published an article featuring five SEO mistakes that should be avoided to meet the helpful content update guidelines.He says, “Here’s what the traps are—and what to do instead.1. Longer content isn’t always better contentSince the “skyscraper technique” has become the norm, marketers have become increasingly focused... [...]

Exposure Ninja has published ‘Beginner’s Guide to Google Analytics 4’ explaining the new Google Analytics version.This guide covers the following:What is Google Analytics 4?Should I switch to Google Analytics 4?What’s Changed – Universal Analytics Vs. Google Analytics 4How to set up Google Analytics 4Views and Data StreamsGoogle Analytics 4 Dashboard OverviewReports SnapshotReal-Time Overview reportLife Cycle reportsAcquisition reportsEngagement ReportsMonetisation ReportsRetention ReportDemographic ReportsTech ReportsLibraryBuilding ComparisonsEvent TrackingGoogle... [...]

In its series explaining various Google Ranking factors, Search Engine Journal contributor Kayle Larkin has published an article explaining whether Nofollow links are a Google Ranking Factor.She says, “At face value, the average website user cannot tell whether a link is Nofollow or Dofollow.You can copy or click on a Nofollow link just the same as they do any other link on the web.Behind the scenes, however, there is quite a big difference.Google considers Dofollow links a vote of confidence and trust for the information shared on that webpage. These are ranking factors.Nofollow links... [...]

Google Search Central has published a new video answering the question ‘Does Google ignore hashtags in a URL?‘.The Google team says, “Learn if Googlebot ignores what’s behind the hashtag or number symbol when crawling and indexing the web. John shares how pages with JavaScript sometimes handle these differently.” [...]

In its series explaining various Google Ranking factors, Search Engine Journal contributor Miranda Miller has published an article explaining whether Author Authority is a Google Ranking Factor.She says, “When determining the overall quality of a webpage and how well it answers a search query, Google emphasizes E-A-T. That is Expertise, Authoritativeness, and Trustworthiness.But does this include the E-A-T of the author? Does it matter if the piece was written by a genuine expert rather than a recent journalism graduate?Author authority is a concept that has been around for years. And... [...]

A meta description is an HTML element that provides a brief summary of a web page. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query.Neil Patel has published a new video ‘How Google Wants You to Create Meta Descriptions’ explaining how to write meta descriptions for Google Search.He says, “How Google wants you to create meta descriptions. Have you ever done a search on Google and notice... [...]

MOZ has published the latest episode of Whiteboard Friday video ‘Measuring E-A-T?’ featuring Lily Ray.The MOZ team says, “The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise.”MOZ  [...]