Inflow contributor Mike Belasco has published a step-by-step guide on ‘Google Analytics 4 Setup’.He says, “In today’s guide, we’re sharing that process with you, including a helpful GA4 eCommerce Tracking Toolkit to kickstart your efforts. Read through it now to start configuring your own accounts, or to give your agency a headstart with its operations.And, if you ever need help with your Google Analytics 4 setup, Inflow is always here.TABLE OF CONTENTSHow GA4 Tracking Differs from UAHow to Set Up Google Analytics 4: The BasicsCreate Your GA4 PropertySet Up... [...]
Archive for the 'Google News' Category
Local SEO Guide has published a comprehensive article on ‘Google Analytics 4 vs Universal Analytics’ explaining what is changing with the widespread acceptance of GA4.This article covers the following:What is Google Analytics?Does Google Analytics 4 (GA4) use cookies?Google Analytics 4 benefitsWhat you will lose when you change to GA4Adding a Google Analytics 4 property (to a site that already has Analytics)How to set up a new GA4 property (for a site that doesn’t have Analytics)How to create a GA4 account.Google Analytics 4 vs Universal Analytics: Everything you need to... [...]
Digital Mantis, Inc. contributor David Vanhee has published a new guide on ‘Custom Alerts In Google Analytics 4’.This guide covers the following:What are custom alerts in Google Analytics?Custom alerts in UA and GA4Where can you find custom alerts in UA?How to activate suggested custom alerts in GA4?GA4 custom insights VS GA3 custom alertsHow to edit a custom insight alert in GA4?6 tips to get the most out of GA custom alertsKey takeaways: custom alerts in Google Analytics.Custom Alerts In Google Analytics 4Digital Mantis, Inc. [...]
High-quality content, mobile-first indexing, and page experience are considered to be the elements that you help you the most in getting indexed in Google search results.Nathan Gotch has published a new video ‘9 Google Ranking Factors (That Actually Matter in 2022)’.He says, “What are the most important Google ranking factors when trying to drive SEO results? In this video, I’ll show you 9 of the most critical factors you need to optimize for. Like this video to show me you’re excited.” [...]
KOMarketing has published a new report ‘B2B Marketers Strategizing to Overcome Google Algorithm Changes’ highlighting how the b2b marketers are coping with the Google algorithm changes.Krystle Vermes says, “As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue.UpCity recently released the results of a survey aimed at determining how digital marketers are being impacted by Google updates, and statistics suggested that 26% of B2B digital marketers have seen... [...]
RankRanger has published a new podcast episode ‘Nine Ways The Google SERPs Are Changing’ featuring Gerld Murphy.The RankRanger team says, “How closely do you keep an eye on how the SERP is changing? And how is the changing SERP changing the way that SEO should be done?Those are just two of the topics that we’re going to be covering today with a man whose favorite cuisines include Indian, Indonesian, and Vietnamese. He’s presented at Brighton SEO three times and he works with various stakeholders to create unique SEO functionality over at Similarweb. A warm welcome to... [...]
Analytics Mania has published a new video ‘Google Analytics 4 Tutorial for Beginners (2022)’ explaining the Google Analytics 4 features.This video covers the following:Create a Google Analytics 4 account/propertyOverview of Google Analytics 4 admin panelEnhanced Measurement in Google Analytics 4Other settings in the admin panelStandard reports in Google Analytics 4Explorations in Google Analytics 4Advertising reports in Google Analytics 4Install Google AnalyticsSeeing data in Google Analytics 4 reportsTrack custom events with Google Analytics 4. [...]
Social media platforms are evolving to keep up, adding new features designed to cater to influencers, their typically young fans and marketers alike.Marketing Dive has published a report on ‘How brands are harnessing influencer marketing’.It covers:How YouTube’s brewing TikTok rivalry could impact mobile video strategiesUHow Express drove revenue gains, 20% traffic bump with digital experiencesPepsi scouts next pop star in new show spanning TikTok, TV.How brands are harnessing influencer marketingMarketing Dive [...]
Google’s universal analytics will be turned off on 1 July 2023. So it is important to have GA4 set up before the end of June this year.Builtvisible contributor Gary Stubbenhagen has published a brief guide on how to migrate and what you should do now.He says, “Here are some key timeline dates for the coming year to help you get up and running with GA4 and make sure you’re not losing any valuable data.30th June 2022By 30th June this year, you’ll need to have business-critical data like traffic sources, content viewed and conversions, already in place and validated.If you complete... [...]
The Google search engine results pages (SERPs) continue to get more complex and visual with hundreds of new SERP features.seoClarity contributor Mitul Gandhi has published an article on evolution of the Google SERPs.He says, “There’s a handful of SERP features that transform the results pages from primarily text-based to image-based.Some of these include:Product ads and listingsImage listingsThumbnails in web listingsImage carousels in web listingsAnd more! Image PackWhen the image pack is triggered, it ranks in position 1 more than 40% of the time.”Evolution... [...]