High-quality content, mobile-first strategy, page experience, page speed, and on-page optimization are some top-ranking factors.

Search Engine Journal contributor Matt G. Southern has published an article explaining the importance of title tags in Google search results.

He says, “Google unquestionably uses the HTML title tag to understand what pages are about so it can rank them in search results.

The company’s official SEO starter guide recommends unique, accurate, and brief but descriptive titles on all website pages.

But when it comes to the strength of page titles as a ranking factor, evidence suggests they’re only a mild signal.

Google’s John Mueller has stated that page titles are not critical for rankings, at least compared to the main content.”

Are Title Tags A Google Ranking Factor?

Search Engine Journal


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