MarTech has published a new guide ‘Getting started with Google Analytics 4’ to help set up the new Google Analytics 4.Constantine von Hoffman says, “It’s essential to think about how we define and think about success. To start with, answer these questions:What do you think are the three success metrics for your website?What would your boss/client say are three success metrics for your website?What are three actions, conversions and actions on a website that a customer would consider successful?“That’s going to allow you to see, do my ideas of success and what we’re... [...]

As ROI continues to be a challenge for digital marketers, it’s more important than ever to find ways to determine the impact and measure the value of influencer marketing efforts. That’s where affiliate marketing comes in.Adweek is hosting a webinar ‘Maximize Your Influencer Marketing ROI’ on Tuesday, September 20, 2022, at 1.00 pm EDT.The Adweek team says, “Hear directly from Awin’s influencer marketing manager Carissa Flinders on how to merge your affiliate and influencer marketing efforts to achieve optimal ROI. You’ll find out:Why tracking and attribution via the... [...]

With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search.Digital Marketing Depot is hosting a webinar ‘How Google Paid Search Automation Has Changed the Game for Marketers’ on Thursday, September 15, 2022, at 1.00 pm EDT.The DMD team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks marketers... [...]

Google Search Central has announced a core algorithm update that may reflect noticeable changes to search results.The rollout could take 2 weeks to complete.More information available on Google Search Central [...]

Last month, Google has released the August 2022 helpful content update. The new helpful content update specifically targets content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.Squirrly has published an article featuring key things about this update.The Squirrly team says, “Here are the most important things to keep in mind to ensure you’re creating people-first content based on the advice and guidelines provided by Google. Move over to the next sections to find what Squirrly has in store for you, both in Squirrly SEO... [...]

Digital Mantis, Inc. contributor David Vanhee has published an article sharing five steps to downgrade Google Analytics 4.He says, “Downgrading Google Analytics 4 to Universal Analytics takes 5 steps only. If you don’t have time to learn GA4, this is a suitable solution. But please be aware that saving time now will cost you more in the long run…You can easily downgrade GA4 to GA3.Doing so puts your organization or your customizers and business at risk.The safest way is to use UA and GA4 in parallel.If you want to switch back to Universal Analytics, you need to create a... [...]

Google has started to roll out the new helpful content update. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first.seoClarity contributor Mitul Gandhi has shared five reasons why you shouldn’t be worried about it.He says, “Google has provided the basics of what this update is about, but SEOs may still wonder what all that means.Here are 5 key takeaways from what Google said, and reasons why you shouldn’t (or should) worry.#1. Auto-Generated ContentThe challenge of scaling content... [...]

With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search.Digital Marketing Depot is hosting a webinar ‘How Google Paid Search Automation Has Changed the Game for Marketers’ on Thursday, September 15, 2022, at 1.00 pm EDT.The DMD team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks marketers... [...]

PageSpeed Insights is a free performance tool that analyzes the content of a given webpage and provides page speed scores for both the mobile and desktop versions of the page.Search Engine Journal has published a technical guide ‘Google PageSpeed Insights Reports’.Manick Bhan says, “Beyond SEO, page speed is also essential to the overall user experience.For mobile users, page load speed is considered the most important factor, even more so than quickly finding what they are looking for or the aesthetic quality of the page.A one to three-second delay increases the visitor’s... [...]

Google keeps rolling out new search updates to provide a great search experience to its users. Do these updates help the businesses or hurt them?Watch Content Marketing Institute’s latest video ‘Will Google’s Update Help or Hurt Your Rankings?’ to find out the answers.Content Marketing Institute [...]