The constantly changing Google algorithm is aimed at improving the search experience for its users. By keeping pace with these updates, you can continue to increase your website traffic.

The Content Marketing Institute contributor Jim Yu has published an article featuring helpful content dos and don’ts for the new Google update.

He says, “To produce helpful content, you need to become more thoughtful about understanding your target audience, their search intent, who you target, and what you create.

First, think about how audiences become frustrated with sites and, specifically, content. They don’t like:

  • Visiting web pages that do not satisfy their wants and needs
  • Pages with content lacking insights or value
  • Content that looks like a machine created it
  • Content that does not give answers nor shows empathy and/or added value
  • Content primarily targeted to search engine ranking with no relevance

Take a step back and really think about the experience of your target audience. Once you have a good understanding, you can update or create content better aligned with their interests.”

More Helpful Content Dos and Don’ts for New Google Update

Content Marketing Institute
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