Backlinko’s Brian Dean has published a comprehensive article featuring Google’s 200 ranking factors for 2022.

He says, “You might already know that Google uses over 200 ranking factors in their algorithm…But what are they, exactly?

Well, you’re in for a treat because I’ve put together a complete list.

Let’s dive right in.

1. Domain Age: Many SEOs believe that Google inherently “trusts” older domains. However, Google’s John Mueller has said “domain age helps nothing“.

2. Keyword Appears in Top Level Domain: Having a keyword in your domain name doesn’t give you the SEO boost that it used to. But it still acts as a relevancy signal.”

Google’s 200 Ranking Factors: The Complete List (2022)


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