Industry Dive has published a new report ‘3 Factors Fueling the Influencer Impact on Marketing’. The Retail Dive team says, “Influencer ROI is also 11 times greater than other digital marketing tactics, generating $5.20 for every dollar spent. Plus, influencer marketing tends to be cheaper than traditional advertising methods. How can that be? Factors helping to fuel the influencer impact include: Micro-influencers: Those with 5,000 to 20,000 followers offer authentic content fueling conversion for a cheaper price point Short-form videos: Whatever version, short-form... [...]