3 Factors Fueling the Influencer Impact on Marketing [Report]
Industry Dive has published a new report ‘3 Factors Fueling the Influencer Impact on Marketing’.
The Retail Dive team says, “Influencer ROI is also 11 times greater than other digital marketing tactics, generating $5.20 for every dollar spent. Plus, influencer marketing tends to be cheaper than traditional advertising methods. How can that be? Factors helping to fuel the influencer impact include:
- Micro-influencers: Those with 5,000 to 20,000 followers offer authentic content fueling conversion for a cheaper price point
- Short-form videos: Whatever version, short-form video has the highest ROI of any social media strategy, favored by 59% of marketers
- Shifting demographics: Diverse influencer demographics and categories are rising, and there’s an influencer for every audience.”
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