Industry Dive has published a new report ‘3 Factors Fueling the Influencer Impact on Marketing’.

The Retail Dive team says, “Influencer ROI is also 11 times greater than other digital marketing tactics, generating $5.20 for every dollar spent. Plus, influencer marketing tends to be cheaper than traditional advertising methods. How can that be? Factors helping to fuel the influencer impact include:

  • Micro-influencers: Those with 5,000 to 20,000 followers offer authentic content fueling conversion for a cheaper price point
  • Short-form videos: Whatever version, short-form video has the highest ROI of any social media strategy, favored by 59% of marketers
  • Shifting demographics: Diverse influencer demographics and categories are rising, and there’s an influencer for every audience.”

3 Factors Fueling the Influencer Impact on Marketing

Industry Dive


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