In the Search Engine Journal series explaining various Google ranking factors, Kristi Hines has published an article weighing Spelling & Grammar as Google ranking factors.She says, “Spelling and grammar are not direct Google ranking factors. However:They are important signals to users of your website about its quality, and you should care more about that than whether the algorithm counts them.Google is not the only search engine, and they might be ranking factors for other search engines.A perfect editing job may not impact your rankings in Google search, but it can help with other... [...]

Watch Neil Patel’s latest video ‘Google’s Helpful Content Update’ to explore the most recent helpful content update from Google.He says, “Google’s helpful content update. Have you noticed that when you search, some of the content that is ranked on Google is just obviously written for search engines. And when you read that content it provides little to no value. Some of those pieces of content contain even tons of keywords that don’t really flow within the article. ”Neil Patel’s Blog [...]

Google Business Profile is an easy-to-use tool for businesses and organizations to manage their online presence across Google.MOZ has published the ‘Beginner’s Guide to Google Business Profiles’.Miriam Ellis says, “Your comprehensive Google Business Profile (GBP) will most typically appear when you search for a business by its brand name, often with a city name included in your search language (e.g. “Amy’s Drive Thru Corte Madera”). In some cases, GBPs will show for non-branded searches as well (e.g. “vegan burger near me”). This can happen if there is low competition... [...]

Nathan Gotch has published a new video ‘How to Rank #1 in Google’ featuring a local SEO gameplan for 2022.He says, “In this video, I’ll show you how to rank in Google for the keyword “eyelash extensions st louis.” Watch until the end because I’ll show you how to create local SEO content that actually works. Most people are doing this completely wrong.”https://www.youtube.com/watch?v=Az7La3Tow9Q [...]

This is a reminder for the Search Engine Journal webinar to be held on October 19. With Google’s latest update, Helpful Content, it’s more important than ever to make sure your website delivers compelling, helpful content to users.Search Engine Journal is hosting a webinar ‘How to Adapt to Google’s Helpful Content & Core Updates’ on Wednesday, October 19, 2022, at 2.00 pm ET.The SEJ team says, “Discover how to adjust your content production to maximize results.You’ll Learn:How to create helpful content for Google.How to scale authority and leverage your subject... [...]

Databox, Inc. has published ‘Google Analytics 4 Migration: A Step by Step Guide’ to help you with the Google Analytics 4 migration process.Davor Štefanović says, “To help you go through the immigration process easier, we have created this helpful step-by-step guide that covers the following:Is this GA4 Migration Guide for You?How to Back Up Your Data from UAHow Long Does It Take To Switch from UA to GA4? A Step-By-Ste[ Guide to Google Analytics 4 MigrationIs this GA4 Migration Guide for You?Not everyone wants to make the switch, nor does everyone need to (at least... [...]

AMP is an open-source HTML framework developed by the AMP Open-Source Project. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. It is optimized for mobile web browsing and intended to help web pages load faster.Search Engine Journal contributor Matt G. Southern has published an article stating whether AMP is a Google ranking factor.He says, “The claim here is straightforward – AMP gives pages a ranking boost in Google’s search results.Discussions about AMP as a ranking factor began when Google launched the technology in 2018.Why?People... [...]

Influencer marketing has been empowering businesses to reach new audiences for several years now.Search Engine Journal contributor Ashley Segura has published an article highlighting the fundamentals of influencer marketing.She says, “In this article, we’ll discuss what influencer marketing is and the variable for incorporating influencer marketing into a brand’s strategy.What Is Influencer Marketing?Influencer marketing uses celebrities, athletes, bloggers, and other influential figures to market brands.Influencers are those who have large social media followings and have the ability... [...]

MarTech has published ‘A guide to Google Analytics 4 for marketing agencies’ featuring information you need to know to prep your clients for the change.The MarTech team says, “GA4 is currently available (and the default if you set up a new property), but many marketers still rely on Universal Analytics. Additionally, since GA4 is still being updated, everyone is in the same boat, learning how to use the new metrics. Companies that integrate with Google Analytics must update their integrations before the July 2023 deadline, and this includes CallRail. We are currently revamping... [...]

Google Search Central has published a new video ‘Location-specific websites’ as part of #AskGooglebot featuring John Mueller.The Google team says, “Implementing geo IP redirects can be tricky, learn where to begin in this episode of AskGooglebot. John Mueller recommends next steps and shares a few aspects to remember when you have a location-specific website.” [...]