SEO is an ongoing process. You need to learn and experiment a lot to get the desired results from your SEO strategies. Neil Patel has published a new video ‘SEO Secrets to Improve Your Business Performance’ to help you discover the SEO secrets of big brands. He says, “Did you know that big brands replicate a very similar SEO strategy to each other? Do you want to know what it is? Today I’m going to break down seven secrets you can learn from big brands.” Neil Patel’s Blog  [...]

Abhi Dwivedi has just released a brand new Instagram automation app called Kiire. Growing Instagram accounts is a very time-consuming process. You need to: • Create content and Stories to get organic reach, • Answer tons of messages and comments every single day, • and a lot more. Kiire is designed to fully-automate and grow your Instagram accounts by doing all this and more. And, if you have a marketing agency, it can automate your clients’ accounts, too. It does all this by handling all of the hard work that is needed to make sure your Instagram account thrives. Your Direct... [...]

Google Trends offers an extra resource for keyword research. It allows users to compare search terms against each other and displays the data in an easy-to-understand graph. It also enables marketers to create new content based on the relative popularity of similar subjects and keywords. Simon Rogers Data Editor, Google Trends has shared 15 tips for getting the most out of Google Trends. He says, “To celebrate Google Trends’s 15th anniversary, we took a look at what questions about it have…well, trended. “How to use Google Trends?” and “how does Google Trends work?” were among... [...]

Effective writing skills play a very important role in your marketing journey. It helps you be more persuasive when it comes to reaching out to your prospects. Content Marketing Institute contributor Ann Gynn has shared four useful tips to help you improve your writing. She says, “Study these four tips and related before-and-after examples to get ideas for peppering powerful verbs into your writing. The “before” excerpts come from paragraphs in writing-advice articles I found online and from my own work. (I do love irony.) I itched to edit some of the examples to correct more than verb... [...]

The OpenJS Foundation and AMP Project team has shared some useful steps to help you achieve better video performance in web stories. The AMP team says, “Web performance is critical for a great user experience. We continue to see Story creators utilizing video-first narratives to keep their viewers engaged and coming back for more. However, the distribution cost of serving videos, and the complexity of serving video quickly to users globally, can be high. To help address these challenges: Web Stories has expanded support for video caching (i.e. using the Google cache is not an obligatory part... [...]

Ideation is one of the most important processes of starting a business. With clear business idea generation, you can have a strong vision for the business you wish to start. Quick Sprout contributor Lars Lofgren has published ‘The Beginner’s Guide to Low-Cost Business Ideas’ to help you find great business ideas. He says, “Low-cost business ideas are just that: business ideas that don’t require a lot of money to start. Businesses need minimal capital to launch and are often service-based businesses, as they have lower overhead costs than businesses that are product-based. Though... [...]

Personalization helps you move closer to your customers and inspire them to take desired actions. In almost all the marketing functions, you can add the element of personalization and improve your ROI. Digital Marketing Depot has published a new white paper ‘The 4 stages of personalization’ explaining the key stages of personalization. About the white paper Personalization can be an effective strategy! Per Salesforce’s State of the Connected Customer, 57% of customers are willing to provide their data in exchange for a more personalized experience. The problem is that only 22% of... [...]

SEO is a challenging task. It requires constant exercise in terms of monitoring the search engine algorithm changes and adjusting your strategy accordingly. Entrepreneur magazine contributor Timothy Carter has answered this important question – Why Are Most SEO Campaigns Unsuccessful? Carter says, “It’s almost impossible to measure the number of companies that practice SEO (since “practicing SEO” is a vague term reliant on self-reporting), so it’s practically impossible to definitively state what percentage of companies ultimately fail when practicing SEO. Still, in my experience,... [...]

Informa Connect and Content Marketing Institute are hosting Future Trends World Summit on October 26-28, 2021. For more than 10 years, Future Trends has united thousands of forward-thinking, creative and innovative people from around the world. For 2021, the conversation continues virtually, to discuss micro and macro trends disrupting how business gets done, across insights, innovation and marketing. The Summit team says, “No one has a crystal ball to predict the future. What we do have, is a community of like-minded peers, together, sharing best practices to take action on foresight, and... [...]

Chris Munch and Jay Cruiz are releasing The Loci Cycle today. It is a multi-faceted piece of marketing software that will aid in many marketing scenarios. For example, it’s reported over 1/3 of search results contain Google’s “Image Box” and the Image Box appears around ‘up top’ (above the fold) 75% of the time. In some cases, it’ll even look like this: That really grabs the attention of the viewer because it takes up a lot of the screen. This is the ‘secret’ to gaining major traction nowadays, If you are positioned well in the Image Box, you may not need to use paid ads, Facebook,... [...]