Effective writing skills play a very important role in your marketing journey. It helps you be more persuasive when it comes to reaching out to your prospects.

Content Marketing Institute contributor Ann Gynn has shared four useful tips to help you improve your writing.

She says, “Study these four tips and related before-and-after examples to get ideas for peppering powerful verbs into your writing. The “before” excerpts come from paragraphs in writing-advice articles I found online and from my own work. (I do love irony.) I itched to edit some of the examples to correct more than verb use, but I refrained so you would feel the impact of the verb change without any cushioning.

Forgo passive voice

Passive verbs work best when the subject of an action is unknown, explains the Guide to Grammar and Writing. Here is an example: “The bicyclist was injured in a hit-and-run accident.” Since the driver (i.e., subject) is unknown, this sentence couldn’t work in active voice.

But many writers weaken their sentences by using passive verb forms too often. Passive voice creates rudderless sentences. Active verbs, on the other hand, create visuals, instill emotions, and motivate readers.”

Punch Up Your Writing With These 4 Power-Packed Tips

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