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Monday, September 20, 2021

Archive for the 'Conversational Copywriting' Category

Copyblogger Shares Aristotle’s Ancient Guide to Compelling Copy

Copyblogger contributor Amy Harrison has published ‘Aristotle’s Ancient Guide to Compelling Copy’. She says, “Aristotle was also well-versed in rhetoric and persuasion, and he thought some of the Sophists might be using rhetoric to manipulate by focusing too much on emotion, and rather handily washing over “fact” with large brush strokes. It’s not that he was against persuasion. When you’ve got an important message that can inspire, educate, or help people, you need to be able to communicate that. He believed there was a better way of persuading people without using bloated... [...]

Three conversational copywriting myths busted

A website that deals with Conversational Copywriting defines it as no-hype, zero-jargon, totally transparent, high-engagement, trust-building approach to copywriting online. As the term suggests, the conversational copywriting helps you to easily connect with your audience and drive them into desired direction. Copyblogger columnist Nick Usborne has shared three myths that exist about conversational copywriting. Osborne says, “Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” It’s... [...]