Google Trends offers an extra resource for keyword research. It allows users to compare search terms against each other and displays the data in an easy-to-understand graph. It also enables marketers to create new content based on the relative popularity of similar subjects and keywords.

Simon Rogers Data Editor, Google Trends has shared 15 tips for getting the most out of Google Trends.

He says, “To celebrate Google Trends’s 15th anniversary, we took a look at what questions about it have…well, trended. “How to use Google Trends?” and “how does Google Trends work?” were among the most-searched. So we decided to answer them with these 15 tips to help you get the most out of the tool and uncover interesting insights.

1. Data by date: Google Trends can tell you what people were searching for at any date from 2004 to a few minutes ago. It’s also based on two datasets: historic (2004-three days ago) and real-time (past week). Real-time is more granular, right down to minute-by-minute.

2. Trending versus top-searched: Trending (or rising) searches are those that are accelerating the fastest, while top-searched, or “most-searched,” are the most-searched queries in a specific time frame. Trending searches are useful for seeing how things have changed.”

15 tips for getting the most out of Google Trends

Google Trends
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