Google has announced the launch of new Advertising Solutions Center for online advertisers. The Think with Google team says, “As more and more people rely on multiple devices to make decisions, the customer journey has become more complex. Too often marketers concentrate on single points of contact within that journey, losing sight of their true marketing goals. To help you keep track of the big picture, we’ve created the new Advertising Solutions Center. Watch Google VP Jason Spero discuss five key marketing objectives that will help keep you focused on the entire consumer journey”. Google... [...]

When it comes to social media marketing, Twitter is one of the most important marketing tool. It is a powerful social networking tool that helps you to find the latest information about any topic. Sprout Social contributor Chole West has published a new article highlighting some useful ideas to create engaging Twitter posts. West says, “Not sure what to post on Twitter? With every social media platform needing different strategies and content, it can be difficult to pinpoint what types of posts perform well on each. Twitter is a unique platform. And while several types of content tend... [...]

All of us have occasional dry spells in our business. When that happens, we need fresh ideas that can move the business forward. David Perdew has been helping new entrepreneurs and entrepreneurs who get stuck occasionally for years with building a growing business. That’s just what hs new training that he calls Turn Your Sales Around – Profit Planner does. It helps you reinvigorate your sales process through taking a fresh look at what is needed. You will uncover things you have not thought about before. And probably some things you have always meant to get around to some day, but... [...]

Facebook Business Manager tool allows you to manage multiple Facebook Pages, business assets and ad accounts. With FBM, you can also manage your Instagram accounts and product catalogs. Sprout Social contributor Jacqueline Zote has published a step-by-step guide on how to use Facebook Business Manager. Zote says, “If you’re running a small home business and managing your own social accounts, you don’t necessarily need a Facebook Business Manager account. But it’s a must if: Your business has a team of people managing your marketing efforts and/or your social media presence. You work... [...]

Well designed Instagram ads can help you to increase your brand recognition as you are able to engage with a large and diverse audience of potential consumers through ads. Social Media Examiner‘s Susan Wenograd has shared four ways to create cost-effective Instagram ads funnel. Wenograd says, “Wondering how to build an effective ads funnel on Instagram? Looking for tips to choose the right objectives or targeting audiences? In this article, you’ll find four ways to optimize your Instagram ads funnel for different stages of the customer journey. #1: Design Your Customer Funnel Around... [...]

LinkedIn Text Ads enable you to easily create, manage, and optimize customized campaigns. With Text Ads, you can target a premium professional audience and drive high-quality leads to your business. Social Media Examiner’s new video ‘Using LinkedIn Text Ads: The Budget Friendly Option’ provides some useful information on using Liked Text Ads. The SME team says, “Looking for an economical way to use LinkedIn ads, but don’t know where to start? Worried the costs are too high? Learn how to properly set up LinkedIn’s most cost-effective ad type: LinkedIn Text Ads. Ready... [...]

Artificial Intelligence in marketing is the use of customer data, machine learning and other computational concepts to predict a person’s action or inaction. Effective use of AI in marketing can help marketers to easily segment data and take required actions.  ClickInsights and Oracle are hosting a webinar ‘AI-Driven Marketing in 2020’ on Friday, June 26, 2020. The ClickInsights team says, “ClickInsights is delighted to invite you to attend the AI-Driven Marketing in 2020 webinar, produced in collaboration with Oracle.Whether you’re continuing to build on your digital... [...]

By delivering a satisfying  customer experience, you can continue to retain your existing customers and acquire new ones. Designing a great customer experience requires research. Neil Patel has published a new video ‘Designing Your Customer Experience & Case Studies’ to help you do it. Patel says, “Today we’re going to be going over building amazing customer experience because if people have amazing customer experience with you and you truly knock their socks off, they’re not only going to keep coming back and buying from you, but they’re going to tell their... [...]

Rank Ranger has published a new In Search podcast episode ‘Mining Google Patents for SEO Gems’ featuring Bill Slawski. Mordy Oberstein says, “SEO legend Bill Slawski joins us today for a sweeping look at what patents tell us about Search! We’re getting into: How to approach a Google patent Why the information within patents is incredibly important to doing SEO What trends the patents have revealed about what Google is looking for”. Listen to this podcast and learn: How Google is Making It Tougher Than Ever to Reach Broad Audiences How to Analyze Google Patents to Unlock... [...]

A group of well-known marketers have joined together to help with the Covid-19 crisis by offering a collection of marketing tools in a Covid-19 Rescue Bundle that will help you build your business. Their commitment is: 100% of proceeds support organizations responding to COVID-19. They are donating their products to this project for no charge, so that you may grow and so that the virus damage to the world can be reduced. That means that your donation to this fund will help stop the virus’s spread and give communities on the front lines of the crisis the resources they need to act quickly... [...]