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Tuesday, October 27, 2020

Archive for the 'LinkedIn Advertising' Category

LinkedIn Ads Strategies, Myths & Advertising Opportunities [Podcast]

Search Engine Journal has published a new podcast episode ‘LinkedIn Ads Strategies, Myths & Advertising Opportunities’ featuring AJ Wilcox, Andrea Cruz, and Mark Saltarelli. Christine Zirnheld says, “Tune in to a special “Marketing O’Talk” edition of Marketing O’Clock on Tuesday, October 13 at 11 a.m. ET to learn actionable strategies you can use to improve performance in your LinkedIn Ads campaigns. Christine “Shep” Zirnheld is joined by three LinkedIn Ads experts for the most valuable 55 minutes any LinkedIn Ads advertiser will watch”. LinkedIn Ads Strategies,... [...]

‘New Lead-Generating Features on LinkedIn Advertising’ Webinar July 16 [Webinar]

By advertising on LinkedIn you get the opportunity to reach a professional audience. With the right targeting strategies you can get your desired ROI from your LinkedIn advertising efforts. Brainlabs is hosting a webinar ‘New Lead-Generating Features on LinkedIn Advertising’ on Thursday, July 16, 2020 at 1.00 pm ET. The Brainlabs team says, “Whether you tried LinkedIn a few times or you’re an avid LinkedIn advertiser, you may have missed some of the newest features on the platform – LinkedIn has stepped up its game. If you’re feeling the need to expand your audience, drive more... [...]

Everything You Need to Know about LinkedIn Message Ads

LinkedIn Message Ads are intuitive, self-service ad formats that enable you to easily create, manage, and optimize customized promotional campaigns. You can use this ad format to reach  a premium professional audience and drive high-quality leads to your business. PPC Hero contributor Noah Lewchenko has published a comprehensive article on LinkedIn Message Ads. Lewchenko says, “Do you ever find yourself inquiring about which ad format on LinkedIn is the most effective? Well, today, I’m going to break down my experience with one of the more heavily debated ad formats LinkedIn has to offer... [...]

‘New Lead-Generating Features on LinkedIn Advertising’ Webinar July 16 [Webinar]

By advertising on LinkedIn you get the opportunity to reach a professional audience. With the right targeting strategies you can get your desired ROI from your LinkedIn advertising efforts. Brainlabs is hosting a webinar ‘New Lead-Generating Features on LinkedIn Advertising’ on Thursday, July 16, 2020 at 1.00 pm ET. The Brainlabs team says, “Whether you tried LinkedIn a few times or you’re an avid LinkedIn advertiser, you may have missed some of the newest features on the platform – LinkedIn has stepped up its game. If you’re feeling the need to expand your audience, drive more... [...]

Using LinkedIn Text Ads: The Budget Friendly Option [Video]

LinkedIn Text Ads enable you to easily create, manage, and optimize customized campaigns. With Text Ads, you can target a premium professional audience and drive high-quality leads to your business. Social Media Examiner’s new video ‘Using LinkedIn Text Ads: The Budget Friendly Option’ provides some useful information on using Liked Text Ads. The SME team says, “Looking for an economical way to use LinkedIn ads, but don’t know where to start? Worried the costs are too high? Learn how to properly set up LinkedIn’s most cost-effective ad type: LinkedIn Text Ads. Ready... [...]

Beginner’s Guide to LinkedIn Advertising

LinkedIn’a sponsored content, text ads, sponsored InMail and video ads can help you to reach your target audience on its network. Search Engine Journal’s Ashley Segura has published a guide to advertising on LinkedIn. Segura says, “LinkedIn used to be extremely limited with its advertising options, leaving hardly any room for advertisers to really accomplish their goals. That has since changed and will continue to change going forward, adding more freedom for advertisers. Nowadays with LinkedIn ads, you get to create ads based on what you need to achieve. With... [...]

LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know [Podcast]

Social Media Examiner team has published a new Social Media Marketing Talk Show episode ‘LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know’ featuring AJ Wilcox and Jeff Sieh. Listen to this episode to learn about enhanced LinkedIn ads targeting tools and Pinterest business profile and shopping updates. You will learn: Pinterest Announces New Shop the Look Collection Ads, an Updated Business Profile Format, and Global Catalogues Pinterest Makes It Easier for Groups to Organize and React to Boards Pinterest Rolls Out Improvements to Lens and Brings Shoppable Pins... [...]

Avoid these LinkedIn advertising mistakes

Advertising on LinkedIn helps you to reach out specific groups for promoting your products and services. The biggest advantage this platform offers is – the ability to connect with people who are responsible for making key decisions. Social Media Examiner contributor Justin Kerby has shared four LinkedIn advertising mistakes that you should avoid and make most from this platform. Kerby says, “Whether you’re just beginning to use LinkedIn ads or you’ve ran a number of campaigns, the following tips will help you get better results from your LinkedIn ad spend. #1: Applying Ineffective... [...]

Three Tips to Create LinkedIn Ads That Convert More Customers

Creating the LinkedIn advertisements that make your prospects and click and take action is a challenging task. You can create such converting ads with a combination of right theme and the supporting graphics. The Entrepreneur magazine contributor Ted Prodromou has shared three tips that will help you to create effective LinkedIn ads. Prodromou says, “Everyone sees thousands of ads every day, so it’s hard to break through the clutter and grab someone’s attention. You need to interrupt a viewer’s thought pattern without being annoying. If you pique their interest, they’ll click on... [...]

LinkedIn Announces Three New Advertising Features

LinkedIn’s Jae Oh has announced the addition of three new features to the LinkedIn advertising platform. The new features are: Lookalike Audiences Interest Targeting with Microsoft Bing Data Audience Templates. The new features will help the advertisers to reach out to their target audiences and enhance their business. Jae says, “One of the hardest parts of advertising is reaching the right people.  With so many ways to define your target audience, it can be difficult deciding how to reach the audience that fits your ideal customer profile or folks who are more likely to be... [...]