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Tuesday, June 2, 2020

Archive for the 'LinkedIn Advertising' Category

Beginner’s Guide to LinkedIn Advertising

LinkedIn’a sponsored content, text ads, sponsored InMail and video ads can help you to reach your target audience on its network. Search Engine Journal’s Ashley Segura has published a guide to advertising on LinkedIn. Segura says, “LinkedIn used to be extremely limited with its advertising options, leaving hardly any room for advertisers to really accomplish their goals.That has since changed and will continue to change going forward, adding more freedom for advertisers.Nowadays with LinkedIn ads, you get to create ads based on what you need to achieve.With... [...]

LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know [Podcast]

Social Media Examiner team has published a new Social Media Marketing Talk Show episode ‘LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know’ featuring AJ Wilcox and Jeff Sieh. Listen to this episode to learn about enhanced LinkedIn ads targeting tools and Pinterest business profile and shopping updates.You will learn:Pinterest Announces New Shop the Look Collection Ads, an Updated Business Profile Format, and Global CataloguesPinterest Makes It Easier for Groups to Organize and React to BoardsPinterest Rolls Out Improvements to Lens and Brings Shoppable Pins... [...]

Avoid these LinkedIn advertising mistakes

Advertising on LinkedIn helps you to reach out specific groups for promoting your products and services. The biggest advantage this platform offers is – the ability to connect with people who are responsible for making key decisions. Social Media Examiner contributor Justin Kerby has shared four LinkedIn advertising mistakes that you should avoid and make most from this platform. Kerby says, “Whether you’re just beginning to use LinkedIn ads or you’ve ran a number of campaigns, the following tips will help you get better results from your LinkedIn ad spend. #1: Applying Ineffective... [...]

Three Tips to Create LinkedIn Ads That Convert More Customers

Creating the LinkedIn advertisements that make your prospects and click and take action is a challenging task. You can create such converting ads with a combination of right theme and the supporting graphics. The Entrepreneur magazine contributor Ted Prodromou has shared three tips that will help you to create effective LinkedIn ads. Prodromou says, “Everyone sees thousands of ads every day, so it’s hard to break through the clutter and grab someone’s attention. You need to interrupt a viewer’s thought pattern without being annoying. If you pique their interest, they’ll click on... [...]

LinkedIn Announces Three New Advertising Features

LinkedIn’s Jae Oh has announced the addition of three new features to the LinkedIn advertising platform. The new features are:Lookalike AudiencesInterest Targeting with Microsoft Bing DataAudience Templates.The new features will help the advertisers to reach out to their target audiences and enhance their business. Jae says, “One of the hardest parts of advertising is reaching the right people.  With so many ways to define your target audience, it can be difficult deciding how to reach the audience that fits your ideal customer profile or folks who are more likely to be... [...]

Beginner’s Guide to LinkedIn Advertising in 2019

LinkedIn is considered as one of the best social networks with great advertising option for the marketers. Search Engine Journal contributor Ashley Ward has published a comprehensive guide to advertising on LinkedIn in 2019.Ward says, “In order to successfully advertise on LinkedIn, your goal needs to be one of the following:Brand awareness.Website visits.Engagement.Video views.Lead generation.Website conversions.Job applicants.The most commonly used objectives with LinkedIn advertising is lead generation, job applications, and a safe-tie between video views and website visits”.How... [...]

‘Step up your advanced Account-Based Marketing strategies with LinkedIn Ads’ – Marketing Land

AJ Wilcox says, “This week, LinkedIn released a fantastic new feature to their ads product that is an absolute game-changer for business-to-business companies. It’s called Account Targeting, and it allows you to upload a list of up to 300,000 company names and target ads to only those companies.Here’s a story to illustrate the power of this new functionality:I walked into a marketing team meeting and immediately knew there was a problem. The team was close to hitting their goal, but trending behind the curve, and it looked like we might miss it. The CMO made the decision to dump more... [...]