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Wednesday, November 13, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Customer Experience ’ Category

Storytelling, Digital Transformation, Customer Experience… and You [Podcast]

MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘Storytelling, Digital Transformation, Customer Experience… and You’. Listen to this episode and learn how you can improve your marketing revenue with the strategies such as Storytelling, Digital Transformation, Customer Experience. Gorgone says, “You might have heard of “content shock” or “the marketing rebellion,” and […]

Four ways to improve customer experience with AI

A Constant Contact study reports that when you do not offer personalized content on a website, 70% of customers feel frustrated. It also suggests that personalized emails receive 29% higher email open rates and 41% higher click-through rates than ordinary emails. By delivering satisfying customer experience you can retain your present customers for longer period and […]

Tips to deliver great customer experience

To keep your business growing you need to keep the customers happy so that they continue to be with your brand. By knowing them well you can serve them better. AdWeek contributor Ian Monaghan has published an in-depth article on delivering great customer experience with correct data. Monaghan says, “The foundation to having a single […]

Analyzing the importance of CRM for improving customer experience

A customer relationship management (CRM) is helpful in understanding your customers and in further improvement of customer experience. Marketing Week contributor Tina Desai has shared a detailed article highlighting the importance of an effective CRM in the age of customer experience improvement. Desai says, “It goes without saying that positive customer experience is vital for brands […]

Econsultancy reveals how brand marketers optimize customer experience in 2018

Econsultancy, in association with Magento and eWave, recently invited brand marketers for a roundtable event in Hong Kong to find out how the marketers are optimizing customer experience today. Jeff Rajeck has shared the major findings from the roundtable. Rajeck says, “Marketers told us about their best practices, trends they are noticing and challenges they […]

Customer experience: three trends and challenges

Econsultancy’s Jeff Rajeck has shared major trends and challenges that the marketers will face in 2018. The findings are from roundtable discussions in Hong Kong with client-side marketers. Rajeck says, “At a table hosted by Bessie Ng, Head of Integration and Strategic Planning Director, H+K, marketers discussed the trends driving customer experience improvement initiatives as well […]

Two benefits of ‘buy now, pay later’ strategy

The E-commerce retailers are trying out different strategies to boost their sales and improve customer satisfaction. Econsultancy’s Luke Griffiths has shared two advantages and the implications of the ‘buy now, pay later’ strategy. Griffiths says, “With less distinction between online and offline commerce, we’re in a new era of “omni-shopping”. For retailers, that means they should […]

Four ways IoT can improve customer experience

Virtual Reality and Internet of Things (IoT) are the emerging technologies that have been blended with the web environments for enhancing communication with the customers. Econsultancy’s Nikki Gilliland has shared four ways IoT can be helpful in enhancing the customer experience. Gilliland says, “Econsultancy’s ‘A Marketer’s Guide to the Internet of Things‘ delves into the […]

Four tips to turn data into customer experience insight

Effective customer experience is necessary to keep the trust maintained for a brand. It leads to customer satisfaction and helps brand grow. Econsultancy columnist Nikki Gilliland has shared four tips to help companies turn data into customer experience insight. Gilliland says, “ow can marketers ensure they get the most from their data? Econsultancy’s CXM Best Practice […]

Advantages of ‘working backwards’ method for effective CX

Econsultancy columnist Nikki Gilliland has shared key benefits of the ‘working backwards’ method for effective customer experience (CX). In this method the focus remains on the customer need. So it tries to explore the benefits of the technology for the customers, and the problem it will solve in their lives, instead of starting with the technology. Gilliland […]