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Monday, December 5, 2022

Archive for the 'Customer Experience' Category

MarketingProfs Customer Experience (CX) Guide [E-book]

MarketingProfs has published the ‘MarketingProfs Customer Experience (CX) Guide’ explaining the importance of offering a great customer experience. The MarketingProfs team says, “Customer experience happens whether you’re intentional about it or not. That means you’re already doing CX every single time your customers or prospects interact with your brand. Customer experience done well can meaningfully improve your organization’s bottom line, while customer experience left ignored can meaningfully hurt your bottom line. In this e-book, you’ll learn… How... [...]

Customer Experience Automation Impact Report [Report]

Your customers are looking for personalized, relevant, and timely experiences when it comes to engaging with your business—something Customer Experience Automation (CXA) helps to create across the customer lifecycle. MarketingProfs has published the ‘Customer Experience Automation Impact Report’. The MarketingProfs team says, “Download the Customer Experience Automation Impact Report from ActiveCampaign now for more. You’ll Learn: How B2B teams are increasing lead conversions and sales effectiveness with CXA What other marketing automations CXA supports (hint: it’s... [...]

Build A Successful Voice Of The Customer Program [Podcast]

Forrester has published a new podcast episode ‘Build A Successful Voice Of The Customer Program’. The Forrester team says, “Only 12% of CX pros rate their voice of the customer (VoC) program’s maturity as high or very high. In this episode of What It Means, Senior Analyst Colleen Fazio explains what’s blocking success with VoC and how CX professionals can derive value and get stakeholders excited.” Forrester  [...]

Achieving Customer Success Through Automation

Automation helps businesses improve efficiency and eliminate human error leading to better customer experiences. Inc. contributor Kelly Richardson has shared four ways to use automation for customer success. She says, “Every business wants loyal customers, and what better way to get them than to keep them happy and satisfied with fast and efficient service? Is automation for customer success expensive? The answer to this question is no–there are many ways to use customer success automation without breaking the bank. In fact, some of the most effective techniques are pretty simple and... [...]

Strategies to Create a Better Customer Experience

The effective customer experience (CX) can help you optimize your ability to turn qualified leads into conversions. Inc. contributor Joel Comm has shared three ways to create a better customer experience that increases conversions. He says, “Here are a few tips to make sure your company is approaching CX in an effective manner: 1. Make a Thoughtful Initial Impression The keyword here is “thoughtful.” How are you presenting your brand to new clientele? What is it about your initial impression that speaks to them from the get-go? Psychology Today attributes the importance of... [...]

How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World, June 30 [Webinar]

Good customer experience can be achieved by listening to customers and using customer feedback to develop your future business strategies. Entrepreneur magazine is hosting a webinar ‘How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World’ on Thursday, June 30, 2022. The Entrepreneur team says, “In this webinar you’ll learn: 1. What customers expect from customer experience today 2. How to deliver a better customer experience at every stage of the customer journey 3. What best practices for customer experience you can implement now... [...]

How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World, June 30 [Webinar]

Good customer experience can be achieved by listening to customers and using customer feedback to develop your future business strategies. Entrepreneur magazine is hosting a webinar ‘How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World’ on Thursday, June 30, 2022. The Entrepreneur team says, “In this webinar you’ll learn: 1. What customers expect from customer experience today 2. How to deliver a better customer experience at every stage of the customer journey 3. What best practices for customer experience you can implement now... [...]

The Importance of Humanity in Customer Experience, May 16 [Webinar]

In the digital world, experiences between brands and customers can feel more like a transaction than a relationship, but that doesn’t need to be the case. Adweek is hosting a webinar on ‘The Importance of Humanity in Customer Experience: Leveraging Brand for Maximum Impact’ on Monday, May 16, 2022, at 1.00 pm EDT. The Banzai team says, “Join Designity CEO and founder Shahrouz Varshabi and Typeform’s chief brand officer Karrie Sanderson for a discussion of the importance of humanity in brands. You’ll find out:  Why a focus on CX isn’t just for the... [...]

The Importance of Humanity in Customer Experience, May 16 [Webinar]

In the digital world, experiences between brands and customers can feel more like a transaction than a relationship, but that doesn’t need to be the case. Adweek is hosting a webinar ‘The Importance of Humanity in Customer Experience: Leveraging Brand for Maximum Impact’ on Monday, May 16, 2022, at 1.00 pm EDT. The Banzai team says, “Join Designity CEO and founder Shahrouz Varshabi and Typeform’s chief brand officer Karrie Sanderson for a discussion of the importance of humanity in brands. You’ll find out:  Why a focus on CX isn’t just for the biggest... [...]

Data Democratization: Unlocking Data to Deliver Optimal Customer Experiences, September 15 [Webinar]

Today, every part of an organization from marketing to business analysts to customer support needs fast access to customer data to create effective experiences. Making smarter, more valuable data-driven decisions starts with embracing data democratization. Content Marketing Institute is hosting a webinar ‘Data Democratization: Unlocking Data to Deliver Optimal Customer Experiences’ on Wednesday, September 15, 2021, at 2.00 pm ET. The CMI team says, “Join experts from Acquia and Bounteous as they demonstrate how granting marketers access to the data they need will empower them... [...]