Today social media platforms serve as a launchpad for your products and services. With a strong social strategy you can directly reach your target audience and grow your sales. Sprout Social contributor Brent Barnhart has shared a 6-step social media product launch plan in his latest article. Barnhart says, “Listen: we totally understand that launches are stressful by nature. Because you put energy and effort into your products, right? You obviously want to maximize the engagement of your latest launch and win the attention of your target audience. Doing so doesn’t have to be complicated.... [...]

High quality video content can help you to create desired marketing impact on your audience and boost your revenue. By learning the ways to create quality videos with minimum infrastructure you can create content with low investment. IMPACT‘s Zach Basner ha published a new episode of ‘Film School of Marketers’ podcast titled ‘How to produce high-quality video content at home’. Listen to the podcast and learn following: How to get the best quality webcam footage from your computerFinding the best background for your at-home video shootHow to get high... [...]

Interactive content refers to a type of content that helps you to improve engagement. It helps you to initiate action and participation from the audience. HubSpot contributor Eric Peters has shared eight examples of interactive content and how it can grow your business. Peters says, “The benefit being a higher likelihood of harnessing the audience’s ever-decreasing attention span by publishing stories with interactive elements so they gain an active role in consuming information. By dazzling the audience with an unexpected experience, you can increase engagement, on-site dwell time,... [...]

An effective ad copy helps you to influence more people and persuade them to make a purchase. To achieve best results from your ads, you need to avoid mistakes that may harm your business. PPC Hero‘s Diane Chelius has shared an article on reducing  ad copy mistakes with ad content calendars. Chelius says, “In this blog, I will describe one situation, pre and post ad content calendars, and how the additional coordination across teams has helped get quality ads implemented and refreshed consistently in a Google Ads account. Content Calendars For Education Advertisers A brand I work... [...]

Quick Sprout contributor Lars Lofgren has shared list of best document management software. Lofgren says, “If you’ve started looking, you’ve probably noticed there are hundreds, if not thousands, of document management solutions on the market today. Cloud storage tools like Google Drive or Dropbox technically fall into this category as well. But for this guide, I’ve focused on more robust solutions. There are really only seven solutions I would recommend to a business. The 7 Best Document Management Software The reviews below include the features, benefits, prices, and any potential... [...]

You need to continuously experiment with your content to innovate your marketing strategy. By learning about the needs and interests of your audience, you can create popular content. Practical Ecommerce contributor Armando Roggio has shared five useful ideas to improve your content marketing in 2020. Roggio says, “The coronavirus pandemic will likely influence July 2020 activities. But that shouldn’t stop you from publishing seasonally-appropriate content. Content marketing is the act of creating (or sometimes curating) content, publishing it, and then distributing it with the aim of attracting,... [...]

TikTok has become one of the most downloaded video sharing apps in the world. With a strong marketing strategy, you can enhance your reach to TikTok’s steadily growing audience and improve your sales. eMarketer has published a new podcast episode ‘TikTok Is (Apparently) the Future’ describing the future of TikTok marketing. The eMarketer team says, “eMarketer principal analysts at Insider Intelligence Mark Dolliver and Debra Aho Williamson discuss whether TikTok has a future and what that might look like. They then talk about Instagram’s new music-based augmented... [...]

User-generated content is one of the most precious form of content that can help you to grow your online sales. Product review is one such form of UGC you can use to skyrocket your sales. Hack Entrepreneur has shared some useful tips on using product reviews to grow your sales. Kurt Philip says, “Product reviews are genuinely essential to any online store’s marketing success. Not only do these reviews build trust and loyalty between the brand and the consumer, but they also help to set a product apart. A savvy online shopper is unlikely to purchase an item without feeling confident... [...]

Instagram is one of the most popular social platform that enables you to extend your reach and promote your products and services. With a strong Instagram marketing strategy, you can grow your traffic and convert more customers. Social Media Examiner’s Ann Smarty has shared three tips to help you increase your web traffic from Instagram. Smarty says, “Are you marketing products or services on Instagram? Are you looking for ways to improve your conversions from Instagram? In this article, you’ll discover three tips to improve the chances that people on Instagram will convert into... [...]

Webinars featuring quality content can help you to drive more traffic and improve audience engagement. Also by hosting recurring webinars, you can continue to follow up with your audience. Business 2 Community contributor Hailey Friedman has shared five reasons why you should start hosting webinars. Friedman says, “Webinars allow you to show that. And people need this kind of empathy now more than ever. 5 Reasons to Start Now Consumers want a connection We’re in a pandemic. There’s no ignoring this. With stay-at-home orders in place and social distancing becoming the new norm, people... [...]