Interactive content is any content users can manually interact with and change. Calculators, generators, quizzes and tools are all examples of interactive content that will change as you input or update values for the end-user. Siege Media has published a detailed article on interactive content highlighting 12 examples. Ross Hudgens says, “You need interactivity if your content requires it. You don’t need to add interactivity if your content doesn’t. The risk to avoid with interactive assets is adding it for the sake of adding it. That leads you down a path of expensive, inefficient content... [...]

Interactive content refers to a type of content that helps you to improve engagement. It helps you to initiate action and participation from the audience. HubSpot contributor Eric Peters has shared eight examples of interactive content and how it can grow your business. Peters says, “The benefit being a higher likelihood of harnessing the audience’s ever-decreasing attention span by publishing stories with interactive elements so they gain an active role in consuming information. By dazzling the audience with an unexpected experience, you can increase engagement, on-site dwell time,... [...]