Sprout Social’s 6-Step Social Media Product Launch Plan
Today social media platforms serve as a launchpad for your products and services. With a strong social strategy you can directly reach your target audience and grow your sales.
Sprout Social contributor Brent Barnhart has shared a 6-step social media product launch plan in his latest article.
Barnhart says, “Listen: we totally understand that launches are stressful by nature.
Because you put energy and effort into your products, right? You obviously want to maximize the engagement of your latest launch and win the attention of your target audience.
Doing so doesn’t have to be complicated. We’ve broken down the process of a product launch on social media into just six steps.
1. Map out your content calendar and pick your launch goals
At a glance, product launches are all about buzz and hype.
However, the importance of putting together a timeline and calendar for your launches really can’t be overstated. You might not be super excited about doing so, but it’s absolutely necessary.
Think about it. When you launch a product, you’re responsible for aligning your social media marketing strategy with other channels and initiatives”.
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