Digital Marketing Depot is hosting a webinar on ‘Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization’ on Tuesday, September 26 at 1.00 pm EDT.The webinar attendees will learn how they can adopt personalization as a marketing technique to generate more ROI.The DMD team says, “Join our featured speaker Brendan Witcher, Forrester’s Principal Analyst for Digital Business Strategy, as he shares five market imperatives to help you more effectively use digital marketing to deliver personalized content across every screen and channel.... [...]

The Entrepreneur team has published a video on ‘3 Great Tips to Engage Your Audience and Build Your Brand With Content Marketing’.Entrepreneur team says, “In this video, Entrepreneur Network partners Jason Balin and Chris Haddon break down three great ways to use content marketing to engage your audience and build your brand.The first way is by pulling back the curtain and giving your audience an honest look at what goes on behind the scenes. Content marketing is all about presenting yourself in the very best light — you control the narrative and let people see what you... [...]

With more than 600 million Instagram is one of the most popular social networking platforms today. With appropriate engagement strategies marketers can make most out of the Instagram campaigns.Entrepreneur’s VIP contributor Jayson DeMers has shared eight ways to help marketers get more engagement on Instagram.DeMers says, “How do you get more engagements, including likes and comments, on Instagram? Try these strategies:1. Use strong, solid colors.Your first job is to stand out from the crowd. All your users will likely be following dozens, if not hundreds, of other people and brands... [...]

SEO requires quality content and optimization of the content keywords. The search engine algorithms keep changing and to keep pace with them you need to create content that helps you to get your blogs indexed.Search Engine Land columnist Kristopher Jones has shared five common mistakes bloggers should avoid to keep their blogs optimized.Jones says, “We all understand the secrets and best practices of SEO, so why do we often fail to leverage these tactics? Let’s explore five common blogging mistakes you may be making right now.Unoptimized keyword structureDespite the rise of semantic... [...]

The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin talking about the 10 things that do not affect Google rankings.MOZ team says, “What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn’t care about”.10 Things that do not affect your Google... [...]

Quality content plays a pivotal role in your marketing efforts. A great piece of content can inspire your prospects to take action. Also content creation becomes a challenging task when it comes to attracting more people and make them like what you have created.Copyblogger columnist Ronell Smith has shared the ingredients of high quality content.Talking about quality content, Smith says, “Ask 10 marketers how they define quality content and you’re likely to hear explanations that include a laundry list of buzzwords, phrases, and acronyms that few business owners have the time or the inclination... [...]

The Entrepreneur team has published a video titled ‘Always Look at a Product or Pitch From Your Customers’ Perspective’ featuring Chuck Mullins of Quiet Light Brokerage.Entrepreneur team says, “In this video, Chuck Mullins of Quiet Light Brokerage talks about one of his best business tips. Mullins develops, manages and invests in internet-based companies. He encourages us to think of what you are asking a customer to do from his or her perspective. This task or action can be something simple like entering an email address and submitting it via web form. It may also be... [...]

Quality links help your site indexed well in the search engines. Internal linking also helps your sites to be authentic. All the search engines consider quality links as one of the important parameters while ranking the sites.Search Engine Land columnist Chris Long has shared three ways to help marketers improve link equity and improve their search engine rankings.Long says, “For many websites, there is a big opportunity to improve upon the link equity that has already been established. The best part about all of this is that these issues can be addressed internally, as opposed to link... [...]

Email is one of the most powerful tools for marketing. Well-designed email marketing campaigns can help you strengthen your marketing efforts and generate more ROI. One of the components of emails is signature which plays a significant role in improving conversions.HubSpot columnist Brad Beutler has shared seven examples of great email signatures to help marketers improve their conversion rates.says, “There are no other marketing channels as effective and efficient as email — but there still might be a use for email your team is overlooking: employee email. Your employees interact... [...]

Copywriting is the backbone of any brand. A great copy inspires people to take action and connect with the brand. Right analysis and planning can help a copywriter to come out with a revenue-generating piece of content.HubSpot columnist Erika Fitzgerald has shared four tips to help marketers create a great copy.Fitzgerald says, “To keep the positive impression rolling, there are specific attitudes and vocabularies successful salespeople employ to win more sales. Consider incorporating these strategies in your next sales pitch.1) Practice Non-AttachmentNot to be confused with apathy, non-attachment... [...]