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Friday, December 3, 2021

Archive for the 'Google Ranking Tips' Category

Analyzing CTR As Google Ranking Factor

There are several elements such as content, keywords, etc. that play an important role in ranking your website in Google. It is important to know whether click-through rate (CTR) can also impact your website’s performance as a direct ranking factor. Search Engine Journal’s Miranda Miller has published an article solving this query. She says, “The Claim: Click-Through Rate (CTR) as a Ranking Factor This one has been a hotly contested topic almost as long as we’ve practiced SEO. In his 2002 paper Optimizing Search Engines using Clickthrough Data, Thorsten Joachims of Cornell argued... [...]

‘Rank #1 In 2021’ Webinar, October 14

Ignite Visibility is hosting a webinar ‘Rank #1 In 2021’ on Wednesday, October 14 at 11.00 am PT. Key speakers of this webinar include John Lincoln CEO, Author & Industry Speaker, Fernando Angulo Head of Communications, SEMRush, and Jen Cornwell, SEO Digital Strategist. You will learn the following from the webinar: Get your foundation right for Core Web Vitals, the new Google ranking factor. Understand the key user metrics that will determine the success of your SEO efforts. Find out the CRO opportunities that can drive perpetual growth for your organization. Learn groundbreaking... [...]

WhatsMyRank: WP plugin unlocks your site’s rank on Google #ad

Whether you monetize your sites with Adsense or Amazon or e-commerce, you know that your Google rankings are extremely important. Whatever you do online, your site’s rank for relevant keywords in Google is key to your long-term success. If your site is built on WordPress, WhatsMyRank automatically updates you daily. Ankur Shukla has released this new WordPress plugin that makes sure you always know where you stand. You select the keywords that are important to you. You can also select which Google site (Google.com or one of the country-specific Google sites) you are interested in. You can... [...]

Killer Paid Search Tactics That Every Marketer Needs to Know, August 10 [Webinar]

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky. Martech is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Tuesday, August 10, 2021, at 1.00 pm EDT. The Martech team says, “In this... [...]

Improve Your Google Ranking With These 4 Local SEO Tips Even Experts Miss, August 3 [Webinar]

More people are searching for local businesses than ever before. This also means local search has never been as competitive as it is today. So how can local businesses stand out and rise in the rankings? How can you make it easy for customers to easily find your business and connect with you? Martech is hosting a webinar ‘Improve Your Google Ranking With These 4 Local SEO Tips Even Experts Miss’ on Tuesday, August 3, 2021, at 1.00 pm EDT. The Martech team says, “Register now for a free webinar where experts from Podium, will share tips on how to improve your local SEO strategy... [...]

Killer Paid Search Tactics That Every Marketer Needs to Know, August 10 [Webinar]

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky. Martech is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Tuesday, August 10, 2021, at 1.00 pm EDT. The Martech team says, “In this... [...]

WordStream Shares Strategies to Stand Out From Your Competitors on Google

WordStream contributor Jessica Thiefels has published an article highlighting seven strategies to stand out from your competitors on Google. She says, “Google’s search engine results pages are filled with opportunities to stand out, in various forms. There are ads, organic results, local results, images, shopping results, and more. Below are some attainable ways to stand out above your competitors on the search platform. 1. Make killer Google Search ads There are a lot of ways to produce awesome Google ads that stand out from your competitors. Do your keyword research, test out... [...]

Mike Blumenthal on how to rank in Google Local [Video]

Search Engine Land contributor Barry Schwartz has published a new video on ‘how to rank in Google Local’ featuring Mike Blumenthal.. He says, “In part three and the final part of my conversation with local SEO expert Mike Blumenthal, we discussed a number of topics. This video is about 20 minutes of our 45-minute discussion on search. Here are part one and part two. In part three we get into tactics, what tactical measures and actions can you take to rank well in Google Maps and Google Local. He explained NAP — name, address and phone number — is no longer that important.... [...]

4 Google My Business Fields That Impact Ranking [Video]

MOZ has published the new Whiteboard Friday video ‘4 Google My Business Fields That Impact Ranking’ featuring Joy Hawkins. The MOZ team says, “With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings”. 4... [...]

‘Rank #1 In 2021’ Webinar, October 14

Ignite Visibility is hosting a webinar ‘Rank #1 In 2021’ on Wednesday, October 14 at 11.00 am PT. Key speakers of this webinar include John Lincoln CEO, Author & Industry Speaker, Fernando Angulo Head of Communications, SEMRush, and Jen Cornwell, SEO Digital Strategist. You will learn the following from the webinar: Get your foundation right for Core Web Vitals, the new Google ranking factor. Understand the key user metrics that will determine the success of your SEO efforts. Find out the CRO opportunities that can drive perpetual growth for your organization. Learn groundbreaking... [...]