MOZ team says, “Even if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run on a tight schedule. In today’s Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan going forward”.Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do ThisMOZ [...]

Nate Dame says, “Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide for hiring an SEO. After all, who better to tell companies what they should look for in an SEO than the operators of the world’s most popular search engine?The advice in the video is useful, but it’s biased and incomplete — like so much of the information the company distributes. For example, Ohye states that valid recommendations from an SEO must be corroborated by official Google statements, but the search giant frequently declines... [...]

Ginny Marvin says, “Google has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it has tracked over four billion store visits as the result of ad clicks, up from one billion a little less than a year ago.Google extended the now two-year old store visits measurement program to ads on the Display Network in September 2016 and said it had statistically significant visibility into visits to 200 million stores globally. The company says it is now set to make store visits data available to thousands more advertisers due... [...]

Brandon Verblow says, “Poor quality inventory and lack of transparency are problems for the digital ad industry. My colleague Susan Bidel and I have recently published reports that show how the related problems of fraud and lack of viewability result in wasted spending by marketers and a lost revenue opportunity for quality publishers. For further detail, clients can read Forrester Data Report: Ad Fraud And Viewability Forecast, 2016 To 2021 (US) and Poor Quality Ads Cost US Marketers $7.4 Billion In 2016.While not an issue of ad fraud or viewability per se, recent concern over YouTube... [...]

Laura Forer says, “National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses.Local marketing automation platform Brandmuscle has put together an infographic with five ways to make your local efforts successful—no matter what your local strategy entails and who you’re selling through. Some highlights:• Make digital a priority. The top 3 local marketing tactics are digital, yet 57% of affiliates’ digital marketing programs are self-managed, without support from agencies or a corporate office, the infographic... [...]

Michelle Held says, “Trade shows and conferences are both excellent ways to meet new people and grow your network. These events provide a venue where thought leaders can share ideas including their experiences and personal growth tips.Affiliate Summit is a semiannual performance-marketing event that has afforded me invaluable learning opportunities and personal connections. This year, at Affiliate Summit West in Las Vegas, I was fortunate to meet up with industry leaders from cutting-edge tech companies. They were all willing to share their experiences and business success tips so that... [...]

Karissa Bell says, “It’s now possible to squeeze in a few extra characters on Twitter.Beginning now, usernames will no longer count toward the service’s 140-character limit, Twitter announced. The change also means that replies will look a whole lot different than before.Instead of beginning with usernames, tweet replies will contain only the text of the tweet itself and the handles you’re replying to will appear inline. Tweets will still be limited to 140 characters but usernames will no longer count toward that limit in replies.While this means that Twitter will finally... [...]

Hermas Ma says, “The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao Lei, gave a speech at Google’s first AMP conference in New York. He confirmed that Baidu is working hand-in-hand with Google to accelerate the faster web globally.Baidu MIP, which stands for Mobile Instant Pages, is Baidu’s own version of Google’s AMP. The technologies of MIP are very similar to AMP. In fact, coding an MIP page is just like coding an AMP page, except MIP pages are more customized and optimized for the browsers... [...]

Blaise Lucey says, “Minimalism. As far as I can tell, it’s the art of throwing away things until your apartment looks like an Apple Store. But it’s a useful exercise — especially when it comes to prioritization and organization. Or, for a company, let’s call it reprioritization.In 2010, as the social media craze went into overdrive, there was a very real fear of being left behind by The Future. You had to hire social media experts who understood The Future. You had to focus on building out a presence on every channel so you could connect with The Future.The penalties, everyone... [...]

Brad O’Brien says, “Video is hands-down the hottest topic for most brands these days, and from my experience, I’d say it’s taken over “mobile” as the buzzword of the year. In particular, live video, disseminated on social channels like Facebook, Instagram and Snapchat, has brands and advertisers clamoring to get into the action.I could rattle off a bunch of video stats to support the statements above, but I’m trusting that the savvy marketers reading this post are already convinced. This post will walk through my top 10 personal recommendations on how to use live video,... [...]