Baer says, “I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well.The other day, I published a definitive guide to blogger outreach in order to make sure marketers of all levels have a good foundation for this very effective influencer marketing strategy. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year.Enjoy and be ready to be inspired, because there are some very creative... [...]

Rachel Sprung says, “In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that’s better. More time in your day to do the things you love? That’s better. More collaboration between Sales and Marketing? That’s definitely better.But in many areas of marketing, more doesn’t always mean better. Take your marketing data, for example. Though having data about your marketing programs is crucial to analyzing your success and making changes to future programs, some individual metrics aren’t actually that helpful. And with only... [...]

Amy Gesenhues says, “Google Analytics users will now see a notification if their website has been hacked.In the same way website owners receive malicious software alerts via Google Webmaster Tools, Google Analytics users will now get automatic notifications letting them know when malicious software has been identified on their site”.Google Analytics Now Displaying Malware NotificationsMarketing Land [...]

Mashable team says, “The FCC on Thursday voted to enact strict regulation on companies that connect people to the Internet. The regulation will prevent those companies from striking deals that give preferential treatment to content providers. For example, under these rules Netflix can’t pay Comcast for faster access to customers — and Comcast can’t force Netflix to do so.“.Net neutrality winsMashable [...]

Kelsey Meyer says, “When you’re in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, you can’t expect to come up with an idea for the perfect topic in one sitting. Instead, incorporate the following practices to store, manage and inspire new ideas:1. Build a knowledge bank.A knowledge bank is your secret content marketing weapon. It’s where you store, organize, tag and reference all the information you extract from your team, the content you’ve already created and the insightful research you’ve... [...]

Thomas Stern says, “With Google’s Panda 4.1 updates in full effect, many brands have questions about why they have experienced a drop in search rankings. The recent update rolled out new algorithms focused on delivering valuable content to users and improving their experience in search. Consequently, content that does not seem to offer users high value has been targeted in search. It can be difficult for marketers to identify why exactly search rankings have decreased, but commonly it is due to duplicate, light or inferior content.To identify the effects of Panda 4.1 and reclaim search rankings,... [...]

Jasmine Sandler says, “These three strategies, which include embracing social media, boosting your blogging efforts, and increasing content marketing, can help you improve your lead generation.There is no one-size-fits-all answer to creating more brand awareness. Even for organizations in the same industry, an online marketing plan from one company to another will likely be different, because what works for one may not work for the other. If you are struggling with qualified online leads, here are three digital marketing tips for you and your marketing team to consider that will boost your... [...]

Peter Garety has just released new software to automate getting downloads to your WordPress site. This is his new P1 Rank Me .WordPress plugin.Garety reports that you can rank any page or post on first page of Google with a single click using this new software. It gets these results by finding high authority sites that will link to your site. All these high authority links make it clear to the search engines that your site has valuable content.You don’t have to do the hard manual work that used to be required. The plugin will do it for you. And these links are respected by the search engines... [...]

Craig Elias says, “Job changes are one of the most effective trigger events for sales and marketing departments to track for two reasons:A decision maker new to a company is up 10 times more likely to switch vendors.80% of new decision makers that make purchase decisions of one million dollars or more in their first year make them within 90 days of starting their new job.When an email bounces, most marketing and sales professionals simply delete that contact from their list. This is a huge mistake. Assuming that the majority of emails bounce because someone has moved to a new position... [...]

Catherine Magoffin says, “Keeping up with consumer expectations and ensuring experiences that deliver on those expectations are top challenges for marketers these days.Marketing pros spend most of their time juggling data, technological capabilities, and growing customer expectations for immediate, relevant, and personal messages. The solution to that challenge of context may seem to be in bright and shiny new channels, but an immediate opportunity exists elsewhere for innovation, learning, and optimization across channels.Where? In the email inbox.When you look across the marketing mix,... [...]