Thomas Stern says, “With Google’s Panda 4.1 updates in full effect, many brands have questions about why they have experienced a drop in search rankings. The recent update rolled out new algorithms focused on delivering valuable content to users and improving their experience in search. Consequently, content that does not seem to offer users high value has been targeted in search. It can be difficult for marketers to identify why exactly search rankings have decreased, but commonly it is due to duplicate, light or inferior content.

To identify the effects of Panda 4.1 and reclaim search rankings, follow the seven steps below.

1. Check Google Analytics

One of the biggest indicators that Panda has affected content rankings is a sudden drop in organic rankings. Isolate visits from organic search over the last 6 months and check for any dips in traffic. Depending on the industry, drops during the weekends and specific seasons can be common”.

Another Panda Update: How to Increase Exposure After Google’s 4.1 Changes

Business.com

Sharing is caring